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I Play Clean(TM) and Old Spice Kick Off Campaign Challenging High School Students to Pledge Against Steroid Use
Date:7/11/2008

Dick Butkus' I Play Clean(TM) Campaign and Old Spice Host Kick-Off Rally at Chicago's Soldier Field, Will Reach Students in 10,000 Schools Starting

This Fall

CHICAGO, July 11 /PRNewswire/ -- Illegal steroid use in the athletic community is not only a problem we see on television. The issue remains at shockingly high proportions in our own schoolyards with as many as 500,000 high school students in the United States reporting to have used a performance-enhancing steroid(1). To help combat this issue, I Play Clean(TM), a grassroots educational campaign created by sports legend Dick Butkus and his son Matt Butkus, and Old Spice, the No. 1 selling male grooming brand, are today both challenging and educating students across the country to eradicate steroids from their own playing fields and provide healthy alternatives to performance-enhancing drugs. Their goal is to secure as many pledges against steroid use as possible from students, coaches and parents across the nation.

Despite aggressive crackdowns on suppliers, there is an obvious and critical need to educate teens, parents and coaches on the topic. In partnership with the I Play Clean campaign, Old Spice has commissioned a survey(2) to accurately gauge perceptions of today's high school students with regards to steroid use. The survey uncovered 84 percent of students say they have never received formal information about the dangers of steroids to their health and their chances of playing at the next level.

Understanding this, I Play Clean and Old Spice have partnered to extend the educational campaign both online at http://www.IPlayClean.org and in approximately 71 percent of high schools nationwide to give teachers, coaches, parents and students important information about the realities and dangers of steroid usage.

The survey, commissioned by Old Spice, also uncovered that among high school
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SOURCE Old Spice
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