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Hyland's Inc. Reports More Consumers Turn to Homeopathic Medicines to Fight Illness at Home
Date:10/31/2007

Industry Sales Increase as Consumers Put Their Trust in Natural, Effective

Alternatives

LOS ANGELES, Oct. 31 /PRNewswire/ -- There has been a profound shift in the thinking about health and medicine over the past few years as consumers have become increasingly proactive in seeking more natural means to fight sickness. As concerns grow regarding conventional, over-the-counter medicine, Hyland's homeopathic medicines offer a safe, natural, and effective alternative for the entire household.

Many consumers have already turned to homeopathic medicines, as evidenced by industry sales figures that have increased between 17 and 22 percent over the past four years according to the American Association of Homeopathic Pharmacists.

Hyland's Inc., a one hundred year old company and leader in the $600 million homeopathic medicine industry, has witnessed this consumer shift firsthand as sales have increased by double digits over the past five years.

With the recent news around the Food and Drug Administration's ongoing evaluation of the safety and efficacy of many name brand over-the-counter children's cough and cold medications, it can be expected that more parents will look to homeopathic medicines as a natural and safe alternative to provide relief for their young children suffering from the symptoms of coughs and colds.

"We've heard from many parents that Hyland's products provide quick relief for their children going through many childhood issues from teething and earaches to colds, flu and sore muscles," says J.P. Borneman, PhD, chairman and CEO of Hyland's, Inc. "Parents feel completely comfortable giving Hyland's products to their kids because our medicines are safe and effective without becoming habit-forming."

And, according to Borneman, adults and children alike are finding relief for a variety of health issues by incorporating homeopathic medicines as a first line of defense in their overall he
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SOURCE Hyland's Incorporated
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