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Hydron Technologies, Inc. and Brand Builders International, LLC Join Forces to Form New Entity
Date:11/11/2008

DELRAY BEACH, Fla., Nov. 11 /PRNewswire-FirstCall/ -- Hydron Technologies, Inc. (OTC Bulletin Board: HTEC) announced today that it has entered in to agreement with Brand Builders International, LLC, a private marketing firm, to form a join venture called Brand Builders Rx, LLC.

Hydron Technologies has been developing products for healthcare professionals for over 50 years. Hydron introduced the only non-occlusive polymer that binds moisture and other ingredients to the skin, while allowing the skin to breathe. This technology is used by various companies in soft contact lenses, burn and wound dressings, topical drug delivery and subcutaneous implants that deliver cancer treating drugs and more. Hydron has also been awarded a patent on the first volatile emulsifier that allows products to self-adjust to each individual.

Brand Builders International was founded by Ilonka Harezi, the driving force behind Teslar Technology and the world famous Philip Stein Teslar watches. These watches were selected twice as one of Oprah Winfrey's top ten favorite gifts and generated over $97 million in retail sales in 2007. Today, Brand Builders International leverages Ms. Harezi's experience in sales and marketing to help companies build distribution domestically and globally.

The new Joint Venture, Brand Builders Rx, will combine the expertise of the two entities for the re-positioning and re-launching of the Hydron named brands, utilizing the marketing and distribution expertise of Ilonka Harezi, her success with the Teslar brand and her Brand Builders International team. The Joint Venture expects to build brand awareness and increase distribution during the first two years, with a projected profit expected in year three.

Under the terms of the Agreement, Hydron will contribute substantially all of its operating assets and license to the Joint Venture the patented technologies, while Brand Builders International will contribute cash, financing, new
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SOURCE Hydron Technologies, Inc.
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