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Hundreds of Fans and Entertainment Tonight Canada Greet Dr. Siegal's COOKIE DIET(R) Creator Sanford Siegal, D.O., M.D., at Book Signing Event in Montreal, Quebec
Date:6/24/2009

Dr. Sanford Siegal, known to generations as the Cookie Doctor(R) behind the Dr. Siegal's COOKIE DIET(R) weight-loss system, receives enthusiastic crowd of weight-conscious followers of his diet regimen

MONTREAL, June 24 /PRNewswire/ -- ET Canada, the Canadian version of Entertainment Tonight, was on hand as renowned physician, author, and weight-loss expert, Dr. Sanford Siegal, greeted fans and autographed copies of his new book, Dr. Siegal's Cookie Diet Book: How a Doctor and His Cookie Helped 500,000 People Lose Weight Fast, at Fairview Pointe Claire Centre in Montreal, Quebec, on Saturday, June 13th. The ET Canada segment aired throughout Canada at 7pm last night.

"Dr. Siegal's Cookie Diet has a tremendous following in Canada, particularly in Quebec, so I'm not surprised by the large turnout. People were excited to meet the physician who created the original cookie-based weight-loss diet, and to pick up a copy of his new book," said Audrey Fishman, a former customer who now sells Dr. Siegal's Cookie Diet products in Canada. "Many of our customers have been awaiting the release of Dr. Siegal's Cookie Diet Book, and we're proud to have been selected to host Dr. Siegal's only personal appearance in Quebec."

Fishman, who lives in Montreal, discovered Dr. Siegal's COOKIE DIET(R) last year in a mall in Boca Raton, Florida. When her niece tried Dr. Siegal's cookies and lost weight, Fishman and her sister, Helene, decided to join her on the diet. After her sister and she each lost more than 40 pounds, Fishman contacted Dr. Siegal and obtained permission to bring Dr. Siegal's Cookie Diet products to shopping mall kiosks in Canada. She now has locations in Fairview Pointe Claire Centre and Galeries D'Anjou in Montreal, and will open her first kiosk in Toronto this month.

"The reception we received from the public and the media in Toronto and Montreal was beyond my wildest expectations," said Dr. Siegal. "I was particularly impressed by the number of people who knew the true history of Dr. Siegal's Cookie Diet in Canada, and by their enthusiasm over its availability locally."

Dr. Siegal's COOKIE DIET(R) products are available in Canada from doctors, drug stores, and other retailers. In Montreal, they're available at Diet D'Lite (514-426-1914) locations in Fairview Pointe Claire Centre in the West Island and Galeries d'Anjou in Ville d'Anjou. They may also be purchased on CookieDiet.com, the official Dr. Siegal's COOKIE DIET(R) web site, www.CookieDiet.com.

In the early 1970s, Dr. Siegal had an epiphany that would guide the rest of his life and career and spawn his mantra: Hunger Wrecks Diets(TM). He decided to engineer a food specifically to control his patients' hunger and enable them to adhere to the low-calorie diet that he advocated. He combined and processed a mixture of proteins that resulted in a particular combination of amino acids and baked his formula into a cookie.

Dr. Siegal introduced his diet in his South Florida medical practice in 1975 and it was an immediate success. Eating six cookies a day and a particular dinner enabled most of his patients to stick to the diet without significant hunger, and the fast weight loss they experienced kept them motivated until they reached their goal. Dr. Siegal observed no significant adverse effects from his new diet.

Since 1975, more than 500,000 of Dr. Siegal's patients and those of hundreds of other doctors have used Dr. Siegal's COOKIE DIET(R) cookies. At 80, Dr. Siegal personally mixes every batch of his proprietary protein formula in his private bakery near his Miami medical clinic.

In Dr. Siegal's Cookie Diet Book, Dr. Siegal describes the dietary regimen that he has used to help generations of his patients lose weight. But before he tells how to follow his diet, Dr. Siegal explains why his approach works. He takes the reader on a fascinating, often amusing exploration of weight-loss diets through the ages, revealing how the work of pioneering physicians and scientists like Short, Pennington, and Banting--the Atkinses, Agatstons, and Siegals of their time--influenced his own thinking and led him to create his special cookie.

Dr. Siegal's weight-loss system and foods were originally offered in Canada through diet centers. In 2002, he allowed a Canadian doctor to open and franchise weight loss centers that used Dr. Siegal's name, six-cookies-a-day weight-loss system, and diet foods. His franchisee opened dozens of centers throughout North America (including Montreal and Toronto) under various names including Siegal Smart for Life Weight Management Centers. The relationship ended in August 2006, at which time Dr. Siegal stopped supplying his products to the company's centers. Dr. Siegal never shared his proprietary protein formula with his former franchisee.


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SOURCE Dr. Siegal's COOKIE DIET (CookieDiet.com)
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