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Hummingbird Reinvents Life Coaching with

New website helps employers encourage healthy, more balanced lifestyles in this turbulent economy.

Cincinnati, OH (PRWEB) May 6, 2009 -- Hummingbird Coaching Services has unveiled the newest version of its life coaching service, The service enables employers to encourage healthy, balanced lifestyles among employees and positively impact health care costs and productivity.

Within the increasing “do more with less” corporate environment, employees are struggling with additional workload, survivor guilt after layoffs, and the ever-challenging balance between work and home, according to Sean Slovenski, chief executive officer.

“The reality is that we’ve never had the time to launch our own life coaching program website,” Slovenski said. “Over the past several years, we received continuing requests to private-label the service from our client organizations that have seen real benefits from our life coaching capabilities. The life coaching service delivers our proven coaching approach, now under our own brand name.”

The new website helps individuals make better life and health decisions, and reflects an evolution within coaching.

“ reflects a growing awareness that individuals’ well-being is more than just their cholesterol, for example. They may have high cholesterol because they eat poorly, they may eat poorly because they are stressed, and they may be stressed over an issue with a relationship, finances or their work,” said Dr. Donna Mayerson, Hummingbird co-founder and chief coaching officer. “We often provide life coaching to deal with the person’s health issues. This approach allows the coach and individual to then resolve the root of issue at hand.”

As employers are more educated regarding this whole-person approach, Slovenski expects more will choose life coaching over traditional health coaching. Hummingbird’s flagship and all its coaching services use the organization’s proprietary Positive Psychology-based coaching model, a proven approach to behavior change. provides quick links to surveys, forums, journals and content on behavior change. Clients are paired with a coach based on their personal needs, who helps them see where they are in their life, identify where they want to be and develop strategies to arrive there.

Clients can conveniently communicate with coaches through various methods—telephone, instant messaging, e-mail, text messaging and mobile device applications. Such frequency increases rapport and trust, resulting in 60-80 percent engagement rates, 94 percent satisfaction rates and over two-thirds of clients achieving their primary lifestyle goals. also offers a personal concierge service, providing assistance with time-consuming activities that typically add stress. The personal concierge service can help people do everything from plan a child’s birthday party to find a repairman in their area.

Hummingbird life coaching is also available direct to consumers.

About Hummingbird Coaching Services
Hummingbird Coaching Services has provided one-on-one health coaching since 1997. Through its innovative technology platform and coaching programs, Hummingbird provides health, parenting and life coaching that drive real behavior change for individuals. For more information about Hummingbird Coaching, visit


Gail DeLano
Fisher Vista/HRmarketer

Sean Slovenski                   
Hummingbird Coaching Services            

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: on behalf of the company
listed above.

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