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Hummingbird Coaching's New White Paper on Health Coaching: Build it or Buy it?
Date:5/28/2009

In-house development may not be the best option for companies looking to benefit from the lucrative coaching market

Cincinnati (PRWEB) May 28, 2009 -- Health and lifestyle coaching is exploding in the employee wellness market. Companies interested in exploiting this market opportunity face a key question - build it or buy it?

With the goal of controlling skyrocketing health insurance costs, a third of organizations already offer health coaching and another nine percent plan to offer it in the future. This is attracting more specialty and ancillary service companies, including disease management firms, employee assistance programs (EAPs), third-party administrators (TPAs) and health plans.

The concern is how well-prepared these various companies are to create and deliver high-quality health coaching services in a cost-effective manner. In a new white paper available for download at http://www.hummingbirdcoaching.com/default.aspx?tabid=7316, "Considerations for Providers of Health Coaching Programs: To Build or Buy?" Hummingbird Coaching Services explores key considerations in developing or choosing a coaching program.    

"Companies often believe their expertise in ancillary areas of the health market extends to delivering an effective coaching program," said Sean Slovenski, president of Hummingbird and a co-author of the paper. "Yet developing the software and retaining internal control are only a small part of the equation."

Designing the coaching for various target populations--ranging from the healthy to high-risk to chronic employees--is als
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