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Human Factors International Sponsors Usability Professionals' Association (UPA) 2008 International Conference
Date:6/16/2008

>Intensive tutorial with Jianming Dong, PhD, Chief of Technical Staff for HFI-Asia/Managing Director of HFI Greater China, and others.

Will provide participants a highly regarded method to determine how targeted users organize the content and functionality of a website so that it may be structured in the most meaningful way for them. (Dr. Jianming Dong is the developer of the EZSort system.)

"Winning at the Politics of Usability"

Date/Time: Wednesday, June 18, 10:30a - 12:00p.

Panel with Dr. John Sorflaten, HFI, and others.

Despite jumping on the usability train, many organizations marginalize their usability experts and thereby fail to derive substantial benefit. The session provides tangible, proven strategies for getting usability moxie while disarming organizational politics.

"Interdisciplinary Usability: Take the Next Step to Persuasive Design"

Date/Time: Wednesday, June 18, 10:30a - 12:00p.

Tutorial with Spencer Gerrol, HFI, and others.

Just because users can complete their tasks on your site does not mean they will. Through case studies, advanced methods will be taught that motivate users to explore, discover, interact, and return to your site by making it more persuasive and engaging.

"Future of the User Experience (UX) Industry: Niche or Not?"

Date/Time: Wednesday, June 18, 3:30p - 5:00p.

Presentation by Lyle Kantrovich, HFI, and others.

Addressing the foundational questions that will allow UX professionals and the industry as a whole to work as a "holistic practice" instead of "fragmented fiefdoms."

"Designing a Successful Eye-Tracking Usability Study Step-by-Step"

Date/Time: Thursday, June 19, 10:30a - 12:00p.

Presentation by Andrew Schall, HFI, with Anne Washington.

How to plan for, design, and implement a successful eye-tracking usability study, including choosing participants, planning sessions, and preparing for analysis.

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