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Human Factors International Sponsors Usability Professionals' Association (UPA) 2008 International Conference
Date:6/16/2008

Dr. Susan Weinschenk, Chief of Technical Staff, and 7 other HFI usability experts speak on broad range of user experience design and research topics

including, 'Who are We Designing For? - The Generational Dilemma'

NEW YORK, June 16 /PRNewswire/ -- Human Factors International (HFI), the global user experience design leader, today announces its "platinum" sponsorship of the 2008 Usability Professionals' Association International Conference. Held from June 16-20 in Baltimore, the conference is the premier annual event of the burgeoning usability profession. Moreover, Dr. Susan Weinschenk, who has spent over 30 years in usability and human factors, will attend the conference as an "invited speaker," a rare level of recognition for usability sector professionals.

Dr. Weinschenk will present brief remarks at the event's Welcome reception on Tuesday evening, and then on Thursday, June 19 at 8:30a ET, she will deliver a keynote presentation entitled, "Who are We Designing For? - The Generational Dilemma." During this presentation, she will examine the provocative question, "is the homepage dead," in the context of her exploratory research, insights, and existing literature on generational differences in attitudes, expectations, habits, and use of technology.

As part of its sponsorship, HFI also will host a Hospitality Hour on Wednesday, June 18, from 5:30p - 6:30p. At that time, conference participants will meet HFI's new Chief of Technical Staff for Asia/Managing Director of HFI Greater China, Jianming Dong, PhD. Dr. Dong will share his insights into the Chinese market, user demographics, and characteristics of usability design.

In addition to Dr. Weinschenk's presentation retracing the death of the homepage, other featured HFI usability experts, presentations, and posters at the conference include:

"Card-Sorting and Cluster Analysis for Information Architecture Design"

Date/Time: Monday, June 16, 6:30p - 9:30p.

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SOURCE Human Factors International
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