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Human Dental Technology Leads to Breakthroughs for Pet Dental Health at Sergeant's Pet Care Products, Inc.
Date:2/11/2010

OMAHA, Neb., Feb. 11 /PRNewswire/ -- Sergeant's Pet Care Products, Inc. has harnessed the power of dental technology developed to improve human dental health for two revolutionary new products for pets, the Petrodex® Ultra Advanced Veterinary Cleaning Paste and the Petrodex® Tooth-Hugger Toothbrush. The Petrodex Tooth-Hugger Toothbrush is currently available in pet specialty stores, and the Petrodex Ultra Advanced Veterinary Cleaning Paste will be available in pet specialty stores in April 2010. Both products are first-to-market from Petrodex, a Sergeant's brand and the world leader in pet dental product development. Together, the products constitute a new era in pet dental care.

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The Petrodex Ultra Advanced Veterinary Cleaning Paste uses cutting-edge technology developed for the human dental care market that has been shown to dissolve plaque and tartar. It is a long-lasting bio-adhesive gel that, once applied, has a strong residual effect. It not only breaks the chemical bonds that keep tartar on the teeth, but also penetrates into the teeth between the enamel rods and into the gum lines where periodontal disease starts. This prevents more plaque and tartar from forming and greatly reduces the chance of gum disease.

"We know that as much as 80% of dogs suffer from oral disease by three years of age," stated Bob Scharf, CEO of Sergeant's Pet Care Products. "These diseases, if left untreated, eventually effect the pet's overall health, leading to life-threatening diseases in the heart, kidneys, liver and more. The Petrodex Ultra Advanced Veterinary Cleaning Paste is truly a revolution in pet dental care, as the first product that not only inhibits the growth of plaque and tartar, but has been shown to remove existing tartar. It is also a long-lasting product, making it easier than ever for pet owners to protect their pets' dental health and overall wellness."

The technology used in the Petrodex Ultra Advanced Veterinary Cleaning Paste was developed for the human market by a team that included a pediatric dentist and a professor of medical microbiology and immunology. Computer-aided testing provided scientific evidence of efficacy on canine teeth. Plaque and tartar deposits were visibly reduced on all surfaces where the paste was applied and the residual effect greatly reduced the ability for new plaque and tartar, the culprits responsible for periodontal disease in dogs, to form.

The Petrodex Tooth-Hugger Toothbrush, developed by Dr. Gene Wagner, DDS, is the first toothbrush developed specifically for the anatomical structure of a pet's mouth. Dr. Wagner's inspiration came from his years of experience developing products for use in human oral care, for which he holds more than 32 patents. Many of the products he has invented address the specific needs of infant and child oral health.

The Petrodex Tooth-Hugger Toothbrush is specifically designed to keep pets' teeth clean and healthy between visits to the veterinarian. With unique bumps, nubs and ridges, it gently cleans all exposed surfaces of pets' teeth. The outer edges of the brush massage gums and loosen material caught in the tooth/gum line. Outer ridges and nubs clean the tongue and cheeks. The specially-designed brush head creates the best angles for cleaning. Because pets' teeth differ substantially in their anatomy from human teeth, the Tooth-Hugger Toothbrush is shaped to fit exactly over the pet's teeth and brush all sides simultaneously. This makes the brushing process quick and efficient.

Find more information about Petrodex products at www.sentrypetcare.com.

About Sergeant's Pet Care Products

Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. Sergeant's has been caring for pets since 1868, is America's oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant's web site at www.sergeants.com

SOURCE Sergeant's Pet Care Products, Inc.

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SOURCE Sergeant's Pet Care Products, Inc.
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