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Human Dental Technology Leads to Breakthroughs for Pet Dental Health at Sergeant's Pet Care Products, Inc.
Date:2/11/2010

OMAHA, Neb., Feb. 11 /PRNewswire/ -- Sergeant's Pet Care Products, Inc. has harnessed the power of dental technology developed to improve human dental health for two revolutionary new products for pets, the Petrodex® Ultra Advanced Veterinary Cleaning Paste and the Petrodex® Tooth-Hugger Toothbrush. The Petrodex Tooth-Hugger Toothbrush is currently available in pet specialty stores, and the Petrodex Ultra Advanced Veterinary Cleaning Paste will be available in pet specialty stores in April 2010. Both products are first-to-market from Petrodex, a Sergeant's brand and the world leader in pet dental product development. Together, the products constitute a new era in pet dental care.

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The Petrodex Ultra Advanced Veterinary Cleaning Paste uses cutting-edge technology developed for the human dental care market that has been shown to dissolve plaque and tartar. It is a long-lasting bio-adhesive gel that, once applied, has a strong residual effect. It not only breaks the chemical bonds that keep tartar on the teeth, but also penetrates into the teeth between the enamel rods and into the gum lines where periodontal disease starts. This prevents more plaque and tartar from forming and greatly reduces the chance of gum disease.

"We know that as much as 80% of dogs suffer from oral disease by three years of age," stated Bob Scharf, CEO of Sergeant's Pet Care Products. "These diseases, if left untreated, eventually effect the pet's overall health, leading to life-threatening diseases in the heart, kidneys, liver and more. The Petrodex Ultra Advanced Veterinary Clean
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SOURCE Sergeant's Pet Care Products, Inc.
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