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Huge Percentage of Cancer Patients Turning to Online Patient Communities for Support and Information, Transforming Patient-Physician Dialogue
Date:9/3/2014

mation keeps them updated on the newest information and treatments, while for 84% it gives them a greater sense of control over their condition.
  •     90% of respondents discussed the information learned via the web with their physician.
  •     75% of respondents agree that health information via the web helps create a greater partnership with treating physicians.
  • In response to these findings, “There is now a growing vanguard of patients who seek credible information online to put them more in control of their cancer care. It is now clear their active discussions with their doctor, based on their own learnings, often lead to better, state-of-the art care and, I am betting, benefiting the less active patients sitting in the waiting room, as well. It’s a patient-driven sea-change in cancer care” said Andrew Schorr, Founder of Patient Power and a two-time cancer survivor.

    Michele Derai, CEO of Aptel Research added, “When patients speak to their doctors, they get a lot of information about their disease, but they don’t know how it is going to impact their lives and they aren’t sure they’ve heard the whole story. Internet health information, particularly online patient communities that offer a connection to expert doctors and expert patients, fill this gap through sharing of the latest news and empowering personal stories. A doctor can’t tell you what it is going to be like to live with a condition and they could be behind the times in treatment for your cancer. That’s why more and more patients seem to be seeking information online. Patients increasingly feel, in cancer, you can’t afford to be wrong.”

    Aptel Research (http://www.aptelresearch.com) is a strategic specialty marketing research and consulting company, which specializes in the l
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    Source: PRWeb
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