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Howard Dean and Chelsea Green Publishing Utilize iPhone Technology to engage and Mobilize Americans in Healthcare Reform Debate.
Date:8/17/2009

First ever-activist toolkit included with an e-book using interactive iPhone technology.

WHITE RIVER JUNCTION, Vt., Aug. 17 /PRNewswire-USNewswire/ -- Former Vermont Governor and DNC Chairman Emeritus Howard Dean has once again found a new way to use technology to empower grassroots activism. Dean has teamed up with Vermont-based progressive publisher Chelsea Green to release his new book, HOWARD DEAN'S PRESCRIPTION FOR REAL HEALTHCARE REFORM: How We Can Achieve Affordable Medical Care for Every American and Make Our Jobs Safer (www.deanshealthcare.com), not only in print but also as a first-ever iPhone application that includes an ebook with an interactive activist toolkit included.

Howard Dean has been a pioneer in the use of technology for grassroots political organizing. Chelsea Green's introduction of the book as an iPhone application literally puts the power to engage and take action in the healthcare debate in the palm of the user's hand. This new, unique application transforms the experience of reading a book into direct activism in one of the most critical domestic issues America faces by incorporating features that enable readers to instantly contact their member of Congress, sign a petition in support of the public health insurance option, and engage their friends through key social networking tools.

Using the activist toolkit readers can:

Contact their member of congress. The application uses either the user's current location or zip code to generate telephone numbers for the corresponding with Congressional representatives. Once the information is entered, the user can call the Member's office right from their iPhone.

Sign the petition. Join more than 350,000 people in signing Governor Dean's petition at www.standwithdrdean.com, calling on Congress to ensure that a public health insurance option is included in healthcare reform.

Involve friends. The application enables the user to forward an email to their contacts about the book, the healthcare reform debate, and how to get involved, as well as to post to their Facebook and Twitter accounts.

Watch the video. The application also features two videos by Governor Dean, outlining what real healthcare reform looks like and thanking the reader for their activism.

"As technology continues to play a powerful role in bringing change here at home and around the world, this iPhone application literally puts the power to take action right in the palm of the user's hand." Governor Dean said. "Once again we are seeing the same forces mobilizing to prevent real reform. That's why we need every American to get involved and make their voices heard."

The official publication date for the print edition of HOWARD DEAN'S PRESCRIPTION FOR REAL HEALTHCARE REFORM: How We Can Achieve Affordable Medical Care for Every American and Make Our Jobs Safer (www.deanshealthcare.com) is July 20, 2009, but the iPhone application of the same title is available now. Dean brings his unique, no-nonsense perspective to the healthcare debate in the book, and explains both the obstacles to reform and what it will take to achieve real healthcare reform. Both print and regular ebook editions will be released on July 1, 2009.

The application was developed by The Webstrong Group, a strategic communications and digital marketing agency based in Alexandria, VA, and headed up by Chelsea Green author and netroots activist and consultant Jerome Armstrong. The group has been retained by Chelsea Green to develop and implement a comprehensive netroots outreach strategy for the book and the iPhone application during the upcoming healthcare reform debate, as Governor Dean takes his message to the American people on a national tour.

Howard Dean, former DNC Chairman, presidential candidate, six-term Governor, and physician, currently works as an independent consultant focusing on the areas of healthcare, early childhood development, alternative energy, and the expansion of grassroots politics around the world. Dean was recently named Chairman of the Board of the Progressive Book Club, which works to empower progressives to develop, debate, and promote progressive ideas through books. and is also working with Democracy for America to mobilize the grassroots in support of healthcare reform.

About the Publisher: For 25 years Chelsea Green Publishing Company has been dedicated to the politics and practice of sustainable living. Chelsea Green is recognized as an industry leader in the use of web-based social networking technology to develop and grow a community of readers and activists for progressive change. Our books are printed on recycled paper and use non-toxic, soy-based inks. For more information, go to www.chelseagreen.com.

HOWARD DEAN'S PRESCRIPTION FOR REAL HEALTHCARE REFORM

How We Can Achieve Affordable Medical Care for Every American and Make Our Jobs Safer

by Howard Dean, MD

with Igor Volsky and Faiz Shakir

Paperback * $12.95 * 144 pages * ISBN 978-1-60358-228-5

E-book * $9.95 * ISBN 978-1-60358-235-3

iPhone App * $9.99 * 978-1-60358-236-0

    DEAN CONTACT:          Karen Finney, finneyk8@yahoo.com
    CHELSEA GREEN CONTACT: Margo Baldwin, 802-295-6300, x102
                           mbaldwin@chelseagreen.com
    WEBSTRONG CONTACT:     Jerome Armstrong, 360-281-1662,
                           jerome@netroots.com


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SOURCE Chelsea Green Publishing Company
Copyright©2009 PR Newswire.
All rights reserved

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