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HowStuffWorks.com Campaign Proves Determination and Curiosity More Powerful than Gravity
Date:7/22/2009

ign builds upon the success of 'Scuba Cat,' which launched last year and quickly became a viral sensation. As with last year's campaign, visitors to the site are encouraged to unleash and embrace their natural curiosity. The integrated on-air and online assets were developed to run across HowStuffWorks.com parent company, Discovery Communications', portfolio of assets.

"More than just an advertising campaign, 'Keep Asking' is at the heart of what we do at HowStuffWorks.com, encouraging and enabling people to explore, understand and be inspired by the world around them," said Dawn Whaley, executive vice president of marketing and strategic relations for HowStuffWorks.com.

In addition to the commercial featuring 'Wheelz,' the series includes a group of daredevils who opt to take the plunge in a convertible skydiving car and the original 'Scuba Cat.' The campaign was developed in partnership with Preston-Kelly, Inc. of Minneapolis.

About HowStuffWorks.com:

HowStuffWorks.com is an online source of credible, unbiased and easy-to-understand explanations of how the world actually works. The site has won hundreds of awards since its inception, including multiple Webby Awards, Time Magazine's "25 Web Sites We Can't Live Without" and PC Magazine's "Top 100 Web Sites." In December 2007, HowStuffWorks.com was acquired by Discovery Communications (Nasdaq: DISAD) (Nasdaq: DISBD'/>"/>

SOURCE HowStuffWorks.com
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