Navigation Links
HowStuffWorks.com Campaign Proves Determination and Curiosity More Powerful than Gravity
Date:7/22/2009

ATLANTA, July 22 /PRNewswire/ -- HowStuffWorks.com has teamed up with Aaron 'Wheelz' Fotheringham, the first person to perform a back flip in a wheelchair and inventor of hardcore sitting, for the return of the highly acclaimed 'Keep Asking' campaign. This year's campaign is designed to demonstrate the power of determination and curiosity, while encouraging people to get smarter.

Fotheringham, who was born with Spina Bifida, mastered the back flip on July 13, 2006 in his hometown of Las Vegas, Nev. While looking for compelling footage for this year's campaign, the HowStuffWorks.com team found Fotheringham's footage, felt it embodied the spirit of the site and was compelled to help tell Aaron's story.

In addition to the commercial, Aaron also tells the world how the wheelchair back flip came to be on the site. For the summer campaign, HowStuffWorks.com has also partnered with the Spina Bifida Association to drive awareness and donations to the organization.

"Aaron's achievements are an example of overcoming life's challenges and soaring to amazing heights - literally," said Cindy Brownstein, president and chief executive officer, SBA. "He is one of the over 180,000 individuals living with Spina Bifida in this country for whom the SBA actively provides programs and support services in hopes of a better tomorrow. We're thrilled that the HowStuffWorks.com campaign captures Aaron's tremendous spirit while bringing greater understanding to Spina Bifida."

This year's campaign builds upon the success of 'Scuba Cat,' which launched last year and quickly became a viral sensation. As with last year's campaign, visitors to the site are encouraged to unleash and embrace their natural curiosity. The integrated on-air and online assets were developed to run across HowStuffWorks.com parent company, Discovery Communications', portfolio of assets.

"More than just an advertising campaign, 'Keep Asking' is at the heart of what we do at HowStuffWorks.com, encouraging and enabling people to explore, understand and be inspired by the world around them," said Dawn Whaley, executive vice president of marketing and strategic relations for HowStuffWorks.com.

In addition to the commercial featuring 'Wheelz,' the series includes a group of daredevils who opt to take the plunge in a convertible skydiving car and the original 'Scuba Cat.' The campaign was developed in partnership with Preston-Kelly, Inc. of Minneapolis.

About HowStuffWorks.com:

HowStuffWorks.com is an online source of credible, unbiased and easy-to-understand explanations of how the world actually works. The site has won hundreds of awards since its inception, including multiple Webby Awards, Time Magazine's "25 Web Sites We Can't Live Without" and PC Magazine's "Top 100 Web Sites." In December 2007, HowStuffWorks.com was acquired by Discovery Communications (Nasdaq: DISAD) (Nasdaq: DISBD) (Nasdaq: DISCK) and became part of Discovery's digital media strategy. Headquartered in Atlanta, Ga., HowStuffWorks.com was a subsidiary of The Convex Group, a media and technology company, from 2003 to 2007.

Twitter

Facebook

RSS feeds

Videos with Embed Codes


'/>"/>
SOURCE HowStuffWorks.com
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Us TOO Launches National SEA Blue Campaign for Prostate Cancer Awareness Month
2. Campaign for Americas Future Memorandum: Katrina Storm Warning
3. Longaberger Expands Horizon of Hope Campaign to Build Support for American Cancer Societys Breast Cancer Initiatives
4. ADDA Kicks Off AD/HD Awareness Campaign with Four Regional Conferences Beginning Sept. 29 and Series of Fall Teleclasses
5. ADDAS Awareness Campaign Offers Resources and Education to Adults Living with AD/HD and Professionals Working With Them
6. Mega Events in September Allow Heart Health Campaign to Reach Tens of Thousands of Hispanics During Cholesterol Awareness Month
7. Academy of General Dentistry Launches Campaign to Focus on Tooth Erosion
8. Coalition for Pulmonary Fibrosis Launches Aggressive Ad Campaign Directed at United States Congress
9. Johnson & Johnson Campaign for Nursings Future Joins With AACN to Offer New Minority Nurse Faculty Scholars Program
10. Cipla, Tell the Truth; AIDS Healthcare Foundation Launches New Ad Campaign
11. Fresh Air Campaign to Showcase Minnesotans Love of Smoke-Free Air
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/25/2016)... ... 25, 2016 , ... "With 30 hand-drawn hand gesture animations, FCPX users can ... CEO of Pixel Film Studios. , ProHand Cartoon’s package transforms over 1,300 hand-drawn ... X . Simply select a ProHand generator and drag it above media or text ...
(Date:6/25/2016)... ... June 25, 2016 , ... Conventional wisdom preaches the benefits of moderation, whether ... latter, setting the bar too high can result in disappointment, perhaps even self-loathing. However, ... their goal. , Research from PsychTests.com reveals that behind the tendency ...
(Date:6/24/2016)... ... 24, 2016 , ... The Pulmonary Hypertension Association (PHA) learned ... receive two significant new grants to support its work to advance research and ... by recognizing patients, medical professionals and scientists for their work in fighting pulmonary ...
(Date:6/24/2016)... ... June 24, 2016 , ... People across the U.S. are sharpening ... Talker Award, an essay contest in which patients and their families pay tribute to ... at the 2016 National Society of Genetic Counselors (NSGC) Annual Education Conference (AEC) this ...
(Date:6/24/2016)... ... ... National recruitment firm Slone Partners is pleased to announce the placement ... Vice President of North American Capital Sales at HTG Molecular . ... in the commercialization of the HTG EdgeSeq system and associated reagents in North America. ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... , June 23, 2016  MedSource announced today ... its e-clinical software solution of choice.  This latest ... possible value to their clients by offering a ... preferred relationship establishes nowEDC as the EDC platform ... MedSource,s full-service clients.  "nowEDC has long been a ...
(Date:6/23/2016)... 23, 2016 Research and Markets ... Market by Type (Organic Chemical (Sugar, Petrochemical, Glycerin), Inorganic ... Coating, Parenteral) - Global Forecast to 2021" report ... The global pharmaceutical excipients market is projected to ... of 6.1% in the forecast period 2016 to 2021. ...
(Date:6/23/2016)... June 23, 2016 Research and Markets ... Medical Market Analysis 2016 - Forecast to 2022" report ... The report contains up to date financial data derived from ... of major trends with potential impact on the market during ... market segmentation which comprises of sub markets, regional and country ...
Breaking Medicine Technology: