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How to Increase Sales Margin 1 Percent to 10 Percent and Lower Your Risk by Building a Negotiation Strategy into Your Sales Process
Date:3/1/2009

Companies can respond intelligently to difficult negotiation tactics their prospects and customers use, if they integrate effective counter strategies into their sales process. SPIF! - the professional educational forum for sales process improvement hosts a webinar with Think! Inc., a leading sales negotiation and consulting firm to demonstrate a sales negotiation approach that increases sales margin and reduces risk.

Atlanta, Ga. (PRWEB) March 1, 2009 -- Immense economic forces are causing buyers to threaten sellers in attempts to reduce prices and transfer risk. Some of this activity is irrational yet if sellers cannot control the situation, they can feel bewildered and helpless. Fortunately, companies can win dramatic gains in margin and protect their interests more effectively. Customer's negotiation tactics are actually predictable. Effective counter measures can be applied - if they are planned for and incorporated into a company's sales process to begin with.

On Thursday, March 5, Michael Webb, founder of SPIF!, the professional educational forum for sales process improvement and sales kaizen, and the author of "Sales and Marketing the Six Sigma Way" (Kaplan, 2006) will team with Brian Dietmeyer, cofounder of Think! Inc., a sales negotiation and consulting firm dealing with Fortune 500 companies and author of "Strategic Negotiation: A Breakthrough Four-Step Process for Effective Business Negotiation" (Kaplan, 2004), will present a webinar titled: How to Increase Margin 1% to 10% and Lower Your Risk by Building a Negotiation Strategy into Your Sales Process March 5, 2009, 3:00pm Eastern Time

http://www.salesperformance.com/member-services/mar-5-webinar

"Most people think negotiation is something you can't control and t
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