Navigation Links
How materialistic advertising messages negatively shape the female body image

Sussex, UKApril 5, 2011 Psychological research has consistently shown that women feel unhappy with their body after looking at images of thin, idealized models, which are typically represented in the media. However, today's consumer culture and media promote not only the ideal of perfect beauty, but also that of the material affluent lifestyle, both of which are commonly depicted together, and highlight the benefits of beauty and of owning material goods to one's personal success and fame. A new study from the British Journal of Social Psychology is the first to examine the impact of materialistic messages and values - the desire for financial success and an affluent lifestyle on women's feelings about their own body.

Lead author Eleni-Marina Ashikali: "Not all women are affected in the same way by looking at idealized media models, and it has therefore been important for research to identify factors that make some women more vulnerable than others to feeling negative about their body when exposed to such media images. We found that women focus more strongly on their appearance when materialistic values are highlighted momentarily to them through priming. At the same time, their awareness of how their bodies fall short of the idealized image is heightened during this priming process, particularly for women who are already materialistic. This means that the influence of materialism is a further factor that makes women more vulnerable to negative body image."

This research suggests that materialism, both as an internalized value and as a depiction in the media, should be taken into account for media literacy interventions and policy changes in the advertising industry.

Ashikali: "Women would benefit from gaining greater awareness of current marketing strategies, as well as becoming more critical of the images and messages conveyed by materialistic media. Our work highlights the need for less emphasis on materialistic messages in the marketing of goods and products, as well as on the promised unrealistic benefits of owning a particular good."


Contact: Bethany Carland-Adams

Related medicine news :

1. New Study Finds Similar Advertising Strategies Used by Indoor Tanning and Tobacco Industries
2. Lunar Cow Design Wins 4 Addy Awards From The American Advertising Federation
3. Phoenix Magazine Sets Magazine Advertising Sales Record With Best Doctors Issue
4. Marysville Girl Stars in TV Advertising Campaign
5. 10,000 New, Reusable Advertising and Promotional Items Extend Marketing Muscle, Free 24-Hour Rush Service
6. 2010 DTC National Advertising Award Winners Honored
7. Site Steering Launches Keyword Targeted Small Business Internet Video Advertising Program That Achieves First Page Search Results Within Days
8. AdMonsters EU Publisher Forum XIV and Interact Congress 2010 -- Back to Back Digital Advertising Conferences in Barcelona
9. Yeremian Associates, a Full-Service Marketing/Advertising/Public Relations Agency, Offers Marketing Tips for Business-to-Business Solutions
10. A-Frame Signs Offer Affordable Advertising Solutions for Business
11. 2010 OTC National Advertising Award Winners Announced
Post Your Comments:
(Date:11/27/2015)... , ... November 27, 2015 , ... ... largest, most successful and prominent nonprofit healthcare organizations in the country. They have ... with various organizations, and helped advance the healthcare industry as a whole through ...
(Date:11/27/2015)... ... November 27, 2015 , ... Indosoft Inc., developer and ... of Asterisk 11 LTS (Long Term Support) into its Q-Suite 5.10 product line. ... 5.10 up-to-date with a version of Asterisk that will receive not only security ...
(Date:11/26/2015)... ... November 26, 2015 , ... CognisantMD and Cambridge Memorial ... in the Waterloo region. Using the Ocean Platform, family physicians can now order ... electronic medical record (EMR) without the need for redundant patient entry or an ...
(Date:11/26/2015)... ... ... Jobs in hospital medical laboratories and in the imaging field lead the ... Aureus Medical Group . These fields, as well as travel nursing, ranked ... jobs through the company’s website, , The leading healthcare staffing agency ...
(Date:11/26/2015)... Viejo, CA (PRWEB) , ... November 26, 2015 ... ... users a new set of retro-fused, self-animating trailer titles with ProTrailer: Vintage. This ... style options. These classically-influenced trailer titles work with any font, giving users limitless ...
Breaking Medicine News(10 mins):
(Date:11/25/2015)... Nov. 25, 2015 AAIPharma Services Corp./Cambridge ... of at least $15.8  Million to expand its ... NC . The expansion will provide additional ... the growing demands of the pharmaceutical and biotechnology ... expansion will provide up to 40,000 square feet ...
(Date:11/25/2015)... -- ARKRAY USA , Inc., a leader ... the accuracy of its blood glucose meter systems. Last ... and Cardiovascular Disease in Los Angeles ... 01 meter and the Assure ® Prism ... accurately measure glucose levels in blood is essential for ...
(Date:11/25/2015)... 2015 Kitov Pharma ceuticals ... a biopharmaceutical company focused on the development of therapeutic ... today announced the closing of its previously announced underwritten ... ), each representing 20 ordinary shares of the Company, ... ADSs and warrants were issued in a fixed combination ...
Breaking Medicine Technology: