Navigation Links
How materialistic advertising messages negatively shape the female body image
Date:4/5/2011

Sussex, UKApril 5, 2011 Psychological research has consistently shown that women feel unhappy with their body after looking at images of thin, idealized models, which are typically represented in the media. However, today's consumer culture and media promote not only the ideal of perfect beauty, but also that of the material affluent lifestyle, both of which are commonly depicted together, and highlight the benefits of beauty and of owning material goods to one's personal success and fame. A new study from the British Journal of Social Psychology is the first to examine the impact of materialistic messages and values - the desire for financial success and an affluent lifestyle on women's feelings about their own body.

Lead author Eleni-Marina Ashikali: "Not all women are affected in the same way by looking at idealized media models, and it has therefore been important for research to identify factors that make some women more vulnerable than others to feeling negative about their body when exposed to such media images. We found that women focus more strongly on their appearance when materialistic values are highlighted momentarily to them through priming. At the same time, their awareness of how their bodies fall short of the idealized image is heightened during this priming process, particularly for women who are already materialistic. This means that the influence of materialism is a further factor that makes women more vulnerable to negative body image."

This research suggests that materialism, both as an internalized value and as a depiction in the media, should be taken into account for media literacy interventions and policy changes in the advertising industry.

Ashikali: "Women would benefit from gaining greater awareness of current marketing strategies, as well as becoming more critical of the images and messages conveyed by materialistic media. Our work highlights the need for less emphasis on materialistic messages in the marketing of goods and products, as well as on the promised unrealistic benefits of owning a particular good."


'/>"/>

Contact: Bethany Carland-Adams
scholarlynews@wiley.com
781-388-8509
Wiley-Blackwell
Source:Eurekalert

Related medicine news :

1. New Study Finds Similar Advertising Strategies Used by Indoor Tanning and Tobacco Industries
2. Lunar Cow Design Wins 4 Addy Awards From The American Advertising Federation
3. Phoenix Magazine Sets Magazine Advertising Sales Record With Best Doctors Issue
4. Marysville Girl Stars in TV Advertising Campaign
5. 10,000 New, Reusable Advertising and Promotional Items Extend Marketing Muscle, Free 24-Hour Rush Service
6. 2010 DTC National Advertising Award Winners Honored
7. Site Steering Launches Keyword Targeted Small Business Internet Video Advertising Program That Achieves First Page Search Results Within Days
8. AdMonsters EU Publisher Forum XIV and Interact Congress 2010 -- Back to Back Digital Advertising Conferences in Barcelona
9. Yeremian Associates, a Full-Service Marketing/Advertising/Public Relations Agency, Offers Marketing Tips for Business-to-Business Solutions
10. A-Frame Signs Offer Affordable Advertising Solutions for Business
11. 2010 OTC National Advertising Award Winners Announced
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... ... October 13, 2017 , ... Apple Rehab Shelton Lakes , which specializes ... of the facility as part of a disaster drill on October 3rd. , Apple ... Shelton City Emergency Manager, as well as the Connecticut Long Term Care Mutual ...
(Date:10/13/2017)... ... ... Global Healthcare Management’s 4th Annual Kids Fun Run brought out many kids ... sponsored by Global Healthcare Management’s CEO, Jon Letko, is aimed at getting kids excited ... all ages; it is a non-competitive, non-timed event, which is all about having fun ...
(Date:10/13/2017)... ... ... “The Journey: From the Mountains to the Mission Field”: the story of a ... “The Journey: From the Mountains to the Mission Field” is the creation of published ... all ages and currently teaches a class of ladies at her church, which she ...
(Date:10/12/2017)... Orleans, LA (PRWEB) , ... October 12, 2017 , ... ... centers in the U.S., announced today its plans to open a flagship location in ... will occupy the former Rooms To Go store next to Office Depot in the ...
(Date:10/12/2017)... (PRWEB) , ... October 12, 2017 , ... ... AccentCare, a leader in post-acute health care, have expanded their existing home health ... Home Health. , AccentCare has been operating a joint venture home health company ...
Breaking Medicine News(10 mins):
(Date:10/4/2017)... 4, 2017 OBP Medical , ... medical devices, today announced regulatory approval from ... (or Agência Nacional de Vigilância Sanitária (ANVISA)) to ... surgical retractor with integrated LED light source and ... and exposure of a tissue pocket or cavity ...
(Date:10/2/2017)... Oct. 2, 2017  Eli Lilly and Company (NYSE: ... for the third quarter of 2017 on Tuesday, October ... on that day with the investment community and media ... The conference call will begin at 9 a.m. Eastern ... a live webcast of the conference call through a ...
(Date:10/2/2017)... announces the European launch of their new low volume, high throughput ... Cambridge, U.K on October 4th. The new ... unprecedented speed and sensitivity while using far less sample volume through ... ... ...
Breaking Medicine Technology: