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How Helps Insurance Carriers Manage their Loss Exposure through On-Line Marketing

(PRWEB) June 19, 2012

In prior press releases it was made obvious that eliminates the “Big TOMA Disconnect” for insurance carriers, by giving on line shoppers exactly what they want, i.e. total control of the comparison shopping experience for insurance. The bottom line is consumers like to be able to select in advance specific carriers and the local agents for comparison quotes via a single on line request. Now after five months of existence, has proven itself to be a great risk management tool for carriers as well. Here’s how.’s administrative back end allows any subscriber to manage as many individual agent listings they desire through one account interface. Keep in mind this applies to every listing for all five major lines of insurance. Because individual agent listings are claimed by the office location zip code, and quote requests are done by line of insurance with radius searches from the consumer selected zip code, the carrier’s marketing department can manage each target marketing campaign with great precision and flexibility. Here are a couple of examples.

Let’s say XYZ Life Insurance Co. has just launched a new low cost level term life product that is well suited for young adults who need a lot of coverage (big families) at a low price. XYZ’s marketing department could claim carrier branded individual agent listings for their more productive agents that are located in areas known to have a high populations of young families.

Another example would be ABC Auto Insurance has just gone through a new territorial rate filing in the state of Texas. Knowing where they are now most competitive, ABC would list those agents within these newly competitive territories labeling these agents as representing ABC for car insurance.

Lastly, say EFG Property Insurance has too much coastal exposure in Florida with very little inland Florida policies in force. EFG could claim listings for all of their producers in the inland counties without claiming listing in those coastal counties where they’ve already reached their maximum exposure. As things change EFG can easily add and or delete listings from their account.

The key to all of this is the administrative flexibility of Account administrators can easily edit existing listings while also adding and deleting listings for all five lines of insurance. Since more than 75% of all comparative shopping for insurance is done on line, benefits carriers, agents and consumers alike, giving them all what they desire from an insurance consumer portal. Consumers have total control of their on line comparative shopping experience. Agents receive quote invitations as opposed to buying a lead, while carriers can leverage their TOMA ad dollars while still effectively managing their risk exposure and target marketing strategies.……….because local is better!

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Source: PRWeb
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