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How Can We Improve Our Elementary School System? - Unique Market Research Analysis of the Subconscious of Parents
Date:4/6/2009

ROCHESTER, N.Y., April 6 /PRNewswire/ -- Computer Intuition is a psycholinguistic-based computer program that analyzes the person's written or spoken language and retrieves information from the subconscious. In the last 15 years, Computer Intuition was used to analyze focus groups, interviews, and open-ended questions in numerous market research studies. (see more at http://www.computerintuition.com)

A while ago, a children's museum became interested in increasing its membership. To better understand its current and potential members, the museum conducted an online survey. The survey included 29 close-ended/quantitative questions and one open-ended/qualitative question. The open-ended question was the following: "There are several benefits associated with each level of membership. In your opinion, what is the one benefit that gives you and your family the most value?" The survey included a space to type in the answer. We used Computer Intuition to analyze the typed-in answers.

The Computer Intuition program uses psycholinguistics to assign a number, called psytensity (psychological intensity), to every idea found in the analyzed language. A higher psytensity number marks an idea that resides deeper in the subconscious, and therefore, is more powerful in directing behavior and satisfaction.

The analysis assigned the highest psytensity number to the idea of "interactive, hands-on learning" induced by the museum's displays. Moreover, the idea with the third-highest psytensity number indicated that the parents, in their subconscious, are excited with the effect of the "interactive, hands-on learning" on the kids' imagination. What can we learn from the parents' subconscious on how to improve our school system?

The number-one benefit of a children's museum, according to the parents' subconscious, is the type of learning promoted by the
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SOURCE The Center for the Biology of Chronic Disease
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