Navigation Links
House of Brides Launches New Website for 2014
Date:1/6/2014

Glen Ellyn, Illinois (PRWEB) January 06, 2014

House of Brides launched its new website towards the end of December and in time for the wedding busy season, which begins in early January. The goal for the redesign was to improve appearance and functionality and create greater usability. The result is a clean, user-friendly site.

The website first launched in 2001. The site underwent several updates over the course of the next decade. However, the retailer decided the website was due for a major overhaul and began development in 2013.

Throughout the process, the retailer consulted focus groups to determine where the website excelled and where it lacked.

As Industry Consultant, Dale Buziecki states, “We wanted to develop a site based on our customers. We want to satisfy their needs and create a more efficient way to shop.”

The first task of the redesign targeted the appearance. The new design adopted a spatial layout and neutral tones to appeal to its nearly 99.9% female demographic.

The site’s search is an essential tool for shoppers. It sifts through the site’s more than 50,000 products to narrow down product choices. The retailer heard from its focus groups that the search was slow and did not always provide the correct results.

Developers focused on fixes to quicken its speed and improve its accuracy. They also expanded the search to find products by style options.

The last key improvement was to the site’s usability. The retailer worked on ways to enhance current features while introducing new tools. For example, the site now has an appointment tool, which allows customers to make online appointments for the retailer’s Illinois salons.

The site also has a Compare option. The tool allows the shopper to view selected styles in a side-by-side comparison including by price.

The retailer continues to make changes and additions to the site. It plans to consult focus groups again to ensure the direction of the site.

About House of Brides:
House of Brides established its first brick-and-mortar store in 1929 and has since grown to 11 Chicagoland stores and global E-Commerce website, http://www.houseofbrides.com. Millions of brides and their wedding parties visit the salons and global website for over 50,000 wedding and special event products.

Read the full story at http://www.prweb.com/releases/2014/01/prweb11465797.htm.


'/>"/>
Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. SuperSlow Zone, Pacific Springs to Host Open House on January 11th
2. House of Brides to Host 2-Day Distribution Center Sale Event
3. Police Auctions and Government Auction Listing Information No Longer Requires a Fee at Liberty Auction House
4. Best Halfway House Announces New Holiday Services
5. There’s No Smaug at this Hobbit House Shire
6. Atlanta House Cleaners Announce Move In/Move Out Specials
7. MARS™ Director Participates in ONDCP Drug Policy Reform Conference at White House: Ginter Joins Panel on “Lifting the Stigma of Addiction” moderated by Patrick Kennedy
8. House of Brides Hosts Sophia Tolli Bridal Trunk Show
9. US mothers from 1965 to 2010: more TV, less housework
10. Agein Corporation Responds to Stanford University Study and Warns Against Using Household Bleach as an Anti-Aging Skin Treatment
11. Open House Introduction to Sivananda Yoga Offered in Northern California in 2013 at the Yoga Farm
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/12/2017)... ... 2017 , ... Leading pediatric oncology experts at Children’s National Health System ... Congress of the International Society of Paediatric Oncology (SIOP) Oct. 12-15. Chaired by ... and Blood Disorders at Children’s National, and Stephen P. Hunger, M.D., Chief of ...
(Date:10/12/2017)... RAPIDS, Mich. (PRWEB) , ... October 12, 2017 ... ... Wellness, has been named one of Michigan’s 2017 Best and Brightest in Wellness® ... and Brightest in Wellness® awards program on Friday, Oct. 20 from 7:30 a.m. ...
(Date:10/12/2017)... BALTIMORE (PRWEB) , ... October 12, 2017 , ... ... average of $3,296 in property taxes a year. In some states—like New York, ... higher. , By contrast, many overseas retirement havens have extremely low property-tax rates, ...
(Date:10/12/2017)... ... October 12, 2017 , ... ... University of California Berkeley, and other leading institutions in announcing the launch of ... institutions to change the way animals are raised for food. , Founding members ...
(Date:10/12/2017)... ... October 12, 2017 , ... Nvision Biomedical Technologies ... with the addition of industry sales leader, Thomas (Tom) Slott, as Senior Vice ... distribution and sales network, direct the efforts of the surgical sales teams, manage ...
Breaking Medicine News(10 mins):
(Date:9/23/2017)... Sept. 22, 2017 Janssen Biotech, Inc. (Janssen) ... letter from the U.S. Food and Drug Administration (FDA) ... sirukumab for the treatment of moderately to severely active ... clinical data are needed to further evaluate the safety ... active RA. ...
(Date:9/19/2017)... --  ZirMed Inc ., a recognized leader in cloud-based revenue ... been ranked #1 by its users for the seventh consecutive ... Survey. ZirMed was recognized as the top-ranked end-to-end revenue cycle ... over 200 beds and holds one of the longest #1 ... ...
(Date:9/12/2017)... 12, 2017   EcoVadis , the leading platform for environmental, social ... annual edition of its Global CSR Risk and Performance Index. The report ... based on Scorecard Ratings that analyzed nearly 800,000 data points across the ... ... ...
Breaking Medicine Technology: