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Hotel Spas in the U.S.
Date:1/6/2009

Will Revenue and Profit Growth Continue in 2009?

LOS ANGELES, Jan. 6 /PRNewswire/ -- Spas continued to contribute to the top and bottom lines of U.S. hotels in 2007. Total spa department revenue increased 5.0 percent from 2006 to 2007, while spa department profits grew 5.8 percent. These are among the findings reported in PKF Consulting's (PKF-C) recently released 2008 edition of Trends in the Hotel Spa Industry, a report that examines the revenue, expenses, and profits of hotel-operated spas in the United States.

"Lodging industry owners and operators fully realize that a well-run spa operation can benefit a hotel in many ways," said Bruce Baltin, senior vice president in the Los Angeles office of PKF Consulting. "In addition to the monetary contribution, a spa can help define the market position of a hotel, provide a competitive asset that is attractive to multiple demand segments, and diversify a hotel's revenue stream. It is this type of product differentiation that managers hope will provide a competitive advantage in 2009."

During challenging times like these, the spa industry has the potential to be buoyant. However, it is not invincible. "The dynamics of the spa industry enable it to persevere longer than other industries for several reasons," Baltin noted. "A large portion of its consumers are affluent, an increase in stress can further emphasize the importance of staying healthy, and in difficult times people tend to seek out experiences rather than material objects. All that being said, hotel spa usage will likely decrease due to expected declines in occupancy rates and guest counts for the lodging industry in general." In its December 2008 Hotel HorizonsSM report, PKF Hospitality Research (PKF-HR) is forecasting that the typical U.S. hotel will experience a 5.3 percent drop in occupancy in 2009.

The 2008 Trends in the Hotel Spa Industry report analyze
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SOURCE PKF Consulting
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