Navigation Links
Hostess(R) 100 Calorie Pack Cup Cakes Named A Most Memorable New Product of 2007
Date:2/29/2008

Better-for-You Products Dominate Annual Survey

KANSAS CITY, Mo., Feb. 29 /PRNewswire/ -- Hostess(R) 100 Calorie Pack Cup Cakes was named a Most Memorable New Product Launch (MMNPL) of 2007 in a survey sponsored by Schneider Associates, New Products Magazine and Information Resources, Inc. (IRI). Hostess 100 Calorie Pack Cup Cakes, which debuted in February 2007, offer calorie-conscious consumers portion- controlled, snack sized packages each containing three scrumptious mini cup cakes featuring the brand's signature creamy filling.

The survey, conducted by comScore and taken by more than 1,000 U.S. consumers, was designed to identify the most memorable new products of 2007 among 50 new products by measuring purchasing and behavioral trends.

"The consumer response to Hostess 100 Calorie Pack Cup Cakes far exceeded our initial expectations and we are thrilled, but not surprised, to be among the most memorable new products of 2007," said David Leavitt, Vice President of Snack Marketing at Interstate Bakeries. "Hostess 100 Calorie Packs put the focus on taste and place a premium on what consumers really crave -- a truly satisfying, authentic tasting, sweet treat."

"'Health-on-the-go' was a major trend that came out of the 2007 MMNPL survey. Hostess was ahead of the curve in clearly communicating its unique selling proposition by including the calorie count in the product name. Look for this trend to continue in 2008," said Julie Hall, Vice President of Schneider Associates.

Available nationwide, Hostess 100 Calorie Pack Cup Cakes are available in three delicious varieties:
* Chocolate cake with chocolate icing and creamy filling

* Golden cake with chocolate icing and creamy filling

* Carrot cake with cream cheese icing and creamy filling

Last month, the brand extended the popular 100 Calorie Pack line to include 100 Calorie Packs of Muffins and Coffee Cakes. Hostess 100 Calorie Pack Muffins and Coffee Cakes are available in three delicious morning flavors, each topped with sweet Streusel Topping:
* Blueberry Muffins with Streusel Topping

* Banana Muffins with Streusel Topping

* Cinnamon Coffee Cakes with Streusel Topping

The Annual Most Memorable New Product Launch Survey identifies which product launches are most memorable to consumers each year. Now in its sixth year, the survey was based on feedback from 1,024 respondents aged 18 or older and was conducted online in the United States during November 2007 by comScore. The complete survey results can be downloaded at http://www.schneiderpr.com/news.

For more information on Hostess 100 Calorie Packs visit http://www.hostesscakes.com/100.

Interstate Bakeries Corporation, the maker of Hostess products, is one of the nation's largest wholesale bakers and distributors of fresh baked bread and sweet goods under various brand names including Wonder(R), Hostess(R), Dolly Madison(R), Baker's Inn(R), Home Pride(R), Merita(R) and Drake's(R). For more information visit http://www.interstatebakeriescorp.com.


'/>"/>
SOURCE Interstate Bakeries Corporation
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. New Guacamole 100-Calorie Packs - The Solution for Clashing February Holidays
2. Eat This, Not That!(TM): 5 Smart Super Bowl Swaps That Will Save You Hundreds of Calories
3. With Calorie Counting on Holiday Hiatus, NutriSystem Offers Advanced Resolution for 2008
4. Doubled calorie intake from beverages likely contributes to adult obesity
5. Empty-Calorie Diet Tied to Preclinical Heart Disease
6. Calorie-Starved Rats Live Longer: Study
7. Lose Weight, Conquer World Hunger with www.DonateYourCalories.com
8. New Herbal Water Creating Taste Sensation: Ayalas Herbal Water Has No Calories, No Preservatives and No Artificial Additives. Just All the Natural Benefits of Herbs!
9. Anthem Blue Cross and Blue Shields Member Health Index Named BlueWorks(R) Award Winner
10. Ex-Cowboys Running Back Ron Springs Named Plaintiff in Constitutional Challenge to Texas Malpractice Award Cap
11. Venture Global Limited Introduces an Innovative Anti-Cellphone Radiation Sticker Named VEGO Power Blocker
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:1/24/2017)... Texas (PRWEB) , ... January 24, 2017 , ... ... year introduces more changes during the Annual Enrollment Period (AEP) and the Open ... scrambling looking for health insurance coverage. Mainly, people are witnessing higher deductibles, rising ...
(Date:1/24/2017)... ... 2017 , ... Manzo Pharmaceuticals, LLC., announced that the name ... the United States Patent and Trademark Office. The purpose of this is ... thinking that other products are similar to the patented Lacto-Freedom Probiotic. ...
(Date:1/24/2017)... ... January 24, 2017 , ... Seceon , ... threats in real-time, today announced a strategic partnership with Paramount , the ... respond and protect their critical information assets and infrastructure, in a comprehensive and ...
(Date:1/24/2017)... , ... January 24, 2017 , ... Bellus Medical, a ... team of medical experts. In his new role Dr. Dobke will provide physician oversight ... Dr. Dobke is the Head of Plastic Surgery and Associate Professor of Surgery at ...
(Date:1/24/2017)... ... , ... The University of Iowa, long recognized as one of the top ... provides teachers with the specific skills and training they need to teach English as ... students and HigherEducation.com is working to ensure that this new program is available to ...
Breaking Medicine News(10 mins):
(Date:1/24/2017)... India , Jan. 24, 2017 Market Research Future ... Integumentary System Market. The global market for Plastic Surgery & Integumentary ... by the end of the forecasted period. Market Highlights ... Global Plastic Surgery ... market and predicted that the market will reach high growth figures ...
(Date:1/24/2017)... , Jan. 24, 2017 Regeneron Pharmaceuticals, Inc. ... Public today recognized 40 finalists in the Regeneron Science ... and math competition for high school seniors. Finalists were ... of their research projects. The finalists will ... from March 9-15 to undergo a rigorous judging process ...
(Date:1/24/2017)... LONDON , January 24, 2017 Analysis ... End User Liquid Biopsies - our new study reveals ... biopsy market heading? If you are involved in this sector you ... you the potential revenues streams to 2027, assessing data, trends, opportunities ... ...
Breaking Medicine Technology: