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Hospital Association Presents Awards for Commitment to Healthcare
Date:1/16/2009

ity care. To date, more than 6,500 women have attended the educational programs and over 1,800 have undergone screening evaluations.

For Improving Access and Quality of Care, Capital Health System - Mercer Campus, Trenton was recognized for its Rolling Out the Red Carpet program. This program was implemented to improve access to prostrate screenings for black men, regardless of health insurance and ability to pay. Through a five-week multimedia campaign, the public was informed that Capital was "rolling out the red carpet for their screening," similar to Hollywood's red carpet. Men were empowered in a humorous and positive way to sign up for the screenings. Out of 531 men registered, 310 attended one of the 11 screenings. More than 15 percent were referred for further evaluation.

The Community Outreach award for Reducing Healthcare Disparities was awarded to Children's Hospital of New Jersey at Newark Beth Israel Medical Center for its KidsFit Newark: A Comprehensive Wellness Program for Kids and Those Who Love Them. This pediatric obesity program was established to address the prevalence of overweight and obese youngsters in the greater Newark area and to help the community's children and families to overcome this pressing health and social issue. With a small group composed of peers along with professional guidance from pediatricians, a nutritionist, exercise physiologist and social worker, children set personal diet and exercise goals and received coaching to help them meet their goals. Future plans include bringing the program to local schools and increasing the number of participants.

UMDNJ - University Hospital, Newark received the Community Outreach award for Programs with Budgets Less than $50,000 for its Pedestrian Injury Prevention Partnership, which addressed a significant public health issue in urban areas: the dangers of traveling by foot and ped
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SOURCE New Jersey Hospital Association
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