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Horst M. Rechelbacher To Deliver HBA Global Expo Keynote Address
Date:8/19/2009

NEW YORK, Aug. 19 /PRNewswire/ -- One of the few bright spots of this year in the beauty industry is the naturals and organic market and HBA Global Expo (www.hbaexpo.com) has obtained one of its most well-known innovators and activists to deliver a Keynote Presentations on Tuesday, September 15, 2009 at 9:00 a.m. in the Special Events Hall of the Javits Center in New York. Horst M. Rechelbacher, founder of Intelligent Nutrients and Aveda, will share his unique insight and his consumer passion for all things natural and organic. Immediately following his Keynote will be a special presentation of the "Positively Beautiful" award by Lisa Price of Carol's Daughter.

HBA Global Expo is the leading product development event for the personal care, fragrance, well-being and cosmetic industries and will take place September 15-17 at the Jacob K. Javits Convention Center in New York, NY.

As an active environmentalist, innovative business leader, author, artist, and organic farmer, Mr. Rechelbacher practices what he preaches. Of Austrian descent, he began a three-year apprenticeship in the beauty and salon industry at age fourteen. In 1965, Mr. Rechelbacher started his own salons and product line called Horst and later in 1978, he founded Aveda Corporation, a global plant-based cosmetic company. Nearly two decades later, he sold Aveda to Estee Lauder and remained a consultant until March 2003. Afterwards, Mr. Rechelbacher focused on his new product paradigm, Intelligent Nutrients, a health and beauty product company, utilizing 100% food-based and organic certified ingredients.

Since the mid 1960's, Mr. Rechelbacher has dedicated himself to analyzing the chemical constitution of plants, and pioneered flower and plant-based flavor-aroma-therapy, functional foods, and nutraceuticals
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