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Horizon Blue Cross Blue Shield of New Jersey Rebrands Its Life and Disability Business
Date:11/12/2013

Newark, NJ (PRWEB) November 12, 2013

Horizon Blue Cross Blue Shield of New Jersey (BCBSNJ), which has been selling group life insurance and disability products through wholly-owned subsidiary Rayant Insurance Agency, Inc., has placed a new, but well-recognized, label on its ancillary product business: Horizon Insurance Company (HIC).

“Employers are looking for convenience and cost-saving opportunities for all their employees’ insurance needs, and with our new products and new name, Horizon Insurance Company, employers know they can get quality life and disability insurance from the same name they trust for their health insurance,” said Christopher M. Lepre, Senior Vice President, Market Business Units, at Horizon BCBSNJ. “Our focus is on managing the total cost of care for our customers and we believe better integration of all their insurance benefits – medical, dental, life, and disability – is an opportunity to save time and money.””

Group Life Insurance, Short Term Disability Insurance, Long Term Disability Insurance and a suite of voluntary insurance products are now among the products available in HIC’s product portfolio.

HIC will continue to offer group customers superior service and a diverse portfolio of life insurance and disability products through USAble, an “A” rated company (by A.M. Best) owned by six Blue Cross and Blue Shield licensed plans.

About Horizon Blue Cross Blue Shield of New Jersey
Horizon Blue Cross Blue Shield of New Jersey, the state’s oldest and largest health insurer, is a tax-paying, not-for-profit health services corporation, providing a wide array of medical, dental, and prescription insurance products and services. Horizon BCBSNJ is an independent licensee of the Blue Cross and Blue Shield Association, serving 3.7 million members with headquarters in Newark and offices in Wall, Mt. Laurel, and West Trenton. Learn more at

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