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Horizon BCBSNJ Facebook Sweepstakes Celebrates Jersey Shore Recovery from Superstorm Sandy

Newark, NJ (PRWEB) June 20, 2013

There is no better way to support the recovery of New Jersey Shore communities than spending a week’s vacation in a house down the shore. To support the Jersey Shore recovery, Horizon Blue Cross Blue Shield of New Jersey, the state’s oldest and largest health insurer, is going to give one lucky family a free week in a beautiful Lavallette shore house just steps off the boardwalk this August.

The sweepstakes is open to all New Jersey residents, 25 or older.* Residents can enter by visiting the Horizon BCBSNJ Facebook page, from today through July 21, 2013.

Helping launch the sweepstakes is the Horizon Blimp, an iconic part of a Jersey Shore summer. The Horizon Blimp returns for its 16th annual engagement on its Back to the Boardwalk tour.

This year, the Horizon Blimp will devote a part of its schedule to surveying, documenting, and celebrating the recovery efforts from its “blimp-eye” view.

“Superstorm Sandy may have knocked around our beloved shore communities, but it also brought out the super strong spirit of the people of the Jersey Shore,” said Christopher M. Lepre, Senior Vice President, Market Business Units, at Horizon BCBSNJ. “As the state’s largest health insurer, many of our employees and members live in towns that were affected by Sandy, so our company has a personal connection to the recovery of these communities.”

The Back to the Boardwalk sweepstakes was launched at a special ceremony today, on the rebuilt Lavallette Boardwalk, with representatives of Horizon BCBSNJ, Lavallette Mayor Walter G. LaCicero, Lavallette business owners, including local realtor Matthew Schlosser, as well as Melissa Hensley from Choose New Jersey, Inc., a non-profit corporation whose mission is to encourage and nurture economic growth throughout the state.

Approximately three quarters of Lavallette’s mile-long boardwalk was destroyed by Superstorm Sandy last October 29. Horizon BCBSNJ chose the family-friendly community for the sweepstakes grand prize to highlight and support the tremendous recovery efforts being made in shore communities that suffered damage such as Lavallette.

“Lavallette’s boardwalk has long been part of our town’s identity, so its restoration is symbolic of our resilience as a community,” said Mayor LaCicero. “No storm can alter Lavallette’s standing as one of the Jersey Shore’s premier family destinations, and we join Horizon in inviting visitors back to our boardwalk and our community.”

Since last year, Horizon BCBSNJ has donated more than $1 million to the Sandy recovery effort.

“Horizon has supported New Jersey communities for 80 years and we thought a sweepstakes for a free week in a shore house would bring attention and support to coastal towns, like Lavallette, that are quickly rebuilding and let people know the Jersey Shore is open and ready for the summer,” said Lepre. “We support Jersey Shore businesses and towns in their economic recovery because we live here too -- it’s what distinguishes us from other health insurance companies.”

Lepre added that summer rentals are a major component of the local and New Jersey economies, fueling business and generating revenue to government entities. “Horizon recognizes the importance of economic activity along the Jersey Shore, and this promotion is a symbolic way to support local businesses that rely on summer tourism,” Lepre added.

“Thanks to the continued commitment of Horizon Blue Cross Blue Shield of New Jersey to advance the health and well-being of the New Jersey economy and its citizens – and the strenuous efforts of Mayor LaCicero and the local business community – visitors will once again enjoy Lavallette’s boardwalk this summer,” said Tracye McDaniel, President and CEO of Choose New Jersey, Inc. “We encourage everyone to play their part by visiting the Jersey Shore often and supporting these resilient businesses.”

The sweepstakes winner will be announced before the end of July. Additional entry details and rules for the Back to the Boardwalk sweepstakes can be found on the Horizon BCBSNJ Facebook page.

Also on Facebook, fans of the Horizon Blimp can follow it online as it travels over the state’s beaches, stadiums, health fairs, festivals and landmarks. Additional information about its travels can be found by following Horizon BCBSNJ on Twitter and Instagram.

*Entrants must be 25 years of age or older and a legal resident of New Jersey, or a member of Horizon Blue Cross Blue Shield of New Jersey as of June 17, 2013, excluding those members who are residents of Rhode Island, New York or Florida.


About Horizon Blue Cross Blue Shield of New Jersey
Horizon Blue Cross Blue Shield of New Jersey, the state’s oldest and largest health insurer, is a tax-paying, not-for-profit health services corporation, providing a wide array of medical, dental, and prescription insurance products and services. Horizon BCBSNJ is an independent licensee of the Blue Cross and Blue Shield Association, serving 3.6 million members with headquarters in Newark and offices in Wall, Mt. Laurel, and West Trenton. Learn more at

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