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Home Care Franchise Forms Strategic Partnership with Google(TM)
Date:1/14/2009

PALO ALTO, Calif., Jan. 14 /PRNewswire/ -- Home Care Assistance has partnered with a dedicated team at Google(TM) to ensure that franchisees achieve consistently high rankings in sponsored and organic searches for home care services over the Internet. This strategy that delivers thousands of leads critical to franchisee business success. This exciting development is rooted in the company's commitment to provide solutions that offer immediate business results for franchisees.

Featured as a key presenter at a recent Google(TM) nationwide webinar, Home Care Assistance demonstrated how using Google(TM) applications has enabled it to enjoy tremendous growth, consistently being ranked in the top five sponsored Internet search results while still being one of the youngest players in the industry.

"Without a doubt, we would not be where we are today without our strong partnership with Google," says Lily Sarafan, COO of Home Care Assistance. Ms. Sarafan continues, "Google's cost-effective and measurable tools fit right in line with our business principals, using newer technology mediums while our competition still relies on older, less-effective and more costly tactics such as cold calling and door knocking. This has enabled our franchisees to grow their businesses quickly and sustain this growth pattern consistently over time."

Ken Hansen, who owns two highly profitable Home Care Assistance franchises, echoes Ms. Sarafan's comments, explaining, "Part of the reason I was attracted to the Home Care Assistance concept was their dedication to utilization of new mediums for branding and sales. I've followed their model to the tee, utilizing Google ad campaigns along with a strategic mix of more traditional media and continue to see steady growth in brand awareness and sales even in the face of established competition and a slow economy."

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SOURCE Home Care Assistance
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