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Home Care Assistance Sponsors the Stanford Center on Longevity’s Student Design Challenge

Palo Alto, CA (PRWEB) September 27, 2013

Home Care Assistance, North America's leading provider of in-home care, is dedicated to partnering with fellow leaders in the aging and longevity fields with a common goal of improving the quality of life of older adults. In line with this commitment to changing the way the world ages, the company is proud to be sponsoring the inaugural Stanford Center on Longevity Design Challenge, an annual competition aimed at challenging students to design solutions for key issues associated with aging. Launched Tuesday night at Stanford, the global challenge will last through the 2013-2014 academic year, with winners presenting their final designs in April of 2014.

“Home Care Assistance is proud to sponsor initiatives like the Stanford Center on Longevity's Design Challenge,” said Lily Sarafan, President of Home Care Assistance and Stanford alum. “Because our mission is to change the way the world ages, we could not be more excited to see so many new players eager to disrupt and expand the senior care space. Our latest spinoff, Dementia Therapeutics, is an in-home cognitive intervention program and is just one example of our internal focus on innovation and healthy longevity. That focus, coupled with our strong ties to Stanford, makes this a natural opportunity for our support and participation."

The Stanford Center on Longevity created the Design Challenge to engage the fresh ideas of students as they think about solutions to the challenges of our aging population. The annual Design Challenge aims to inspire practical solutions to common aging issues, increase awareness around the needs of our aging population among the younger generation, and provide promising designers with the tools they need to affect real change.

This year’s topic, which focuses on solutions that will keep individuals with cognitive impairment independent for as long as possible, was determined as a result of consensus among industry experts, academics and investors who pointed to dementia care as an area where new solutions could have the most impact. Since Home Care Assistance recently launched the Dementia Therapeutics Method, an innovative one-on-one cognitive activities program provided in the home, sponsoring this year’s challenge was an obvious fit. By mid-January, the judging panel will select five finalists who will then have until April to further develop their ideas and prepare a presentation to be given to industry experts, non-profit groups and investors.

For more information on Dementia Therapeutics, visit For more information about Home Care Assistance, visit or call 650-462-6900. The corporate headquarters is located at 148 Hawthorne Avenue, Palo Alto, CA 94301.


Home Care Assistance is the leading provider of home care for seniors across the United States and Canada. Our mission is to change the way the world ages. We provide older adults with quality care that enables them to live happier, healthier lives at home. Our services are distinguished by the caliber of our caregivers, the responsiveness of our staff and our expertise in Live-In care. We embrace a positive, balanced approach to aging centered on the evolving needs of older adults. A 2013 Franchise500® Company, Home Care Assistance has received numerous industry awards including Entrepreneur’s Fastest-Growing Franchises and Franchise Business Review’s Top 50. For more information about Home Care Assistance, our services and franchise opportunities, visit or


Dementia Therapeutics is the scientific division of Home Care Assistance and provides a full range of cognitive activities for individuals with cognitive difficulties, including Alzheimer’s disease, within the home. The Dementia Therapeutics Method is the first program of its kind to promote increased daily functioning through cognitive rehabilitation in the familiar home environment. The activities performed by Dementia Therapeutics may delay the onset of symptoms by as many as 5 years for individuals who have not yet developed dementia, and can delay the progression of, or even improve, the symptoms of those who have already been diagnosed. All Home Care Assistance caregivers are trained to administer activities in the Dementia Therapeutics Method, and the Method is offered at no additional charge. For more information about the Dementia Therapeutics Method, visit

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