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Hollywood Presbyterian Medical Center: Taking the Message of Trust to the Streets of LA
Date:4/27/2009

in Korea Town are in Korean, while Spanish language panels are located throughout the entire region surrounding the hospital.

HPMC has also been increasing awareness of its name and mission below the streets of LA, utilizing the subway system to transform one of the largest transportation hubs in the city into an informative environment where commuters can get better acquainted with the hospital's audacious goal of becoming the most trusted medical center by 2012.

"The hospital displayed its message on every media space within the subway station at Downtown's 7th and Figueroa Metro terminal, enhancing the experience with specialized displays highlighting the diverse character of the Hollywood Presbyterian family," said Les Harrison of CBS Outdoor, who coordinated the effort with HPMC.

The 7th and Figueroa station connects Los Angeles to Long Beach and serves the largest volume of commuters in the MTA system. The expansive ad space allowed the hospital to share a variety of messages to riders during a single visit.

The campaign's goal is to introduce the community to the hospital's friendly atmosphere by using its own staff and physicians to spread the message. "We photographed ourselves for the ad banners, using life size images of our nurses, physicians and patients," Banahan said. "We're honest, open and use real people to express our dedication of quality, trust and family."

"Trust is the key ingredient in choosing a hospital and we want to earn the right to be the most trusted hospital in town," Banahan said. "Educating the public about our commitment to quality care and safety is the first step in building a bond."


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SOURCE Hollywood Presbyterian Medical Center
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