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Hollywood Presbyterian Medical Center: Taking the Message of Trust to the Streets of LA
Date:4/27/2009

HOLLYWOOD, Calif., April 27 /PRNewswire/ -- Nestled in the heart of one of the most diverse communities in Los Angeles, the Hollywood Presbyterian Medical Center (HPMC) is reaching out to families throughout the city with a promise to be their trusted home away from home; a place that is comfortable and secure, night and day, rain or shine.

"We are building a relationship with our community based on the simple principle of trust," said Jim Banahan, the Vice President of Marketing and Community Relations at HPMC. "But for the community to trust HPMC, it needs to build a relationship with us first ... to get to know who we are."

Earlier this year, the hospital (via telephonic research) asked the many diverse communities living within 5-miles of the hospital if they would like to know more about Hollywood Presbyterian and the many health services it offers the community. "They said yes," Banahan said.

Based on that answer, the hospital has been reaching out to the community, unlike any other health care facility in the region, by taking its simple message directly to the people of Los Angeles.

"Rather than making them come to us, we went out to them," said Banahan. "We made it as easy as possible for people in our community to learn about our physicians, nurses and programs by going to the streets, to where the population congregates and commutes."

For the last few months, the hospital has been adorning the streets of Hollywood with HPMC panels that promote family care and healthy living. Appearing at bus-stops throughout the community, these panels present images of Hollywood Presbyterian physicians, nurses and patients that highlight the hospital's dedication to improving the health and welfare of all the residents of Los Angeles.

"Every panel is tailored to the community it serves," said Banahan, adding that the panels in Little Armenia are in Armenian, those
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SOURCE Hollywood Presbyterian Medical Center
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