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Hollywood Looks Toward Healthier Eyes in Video Campaign Featuring Emmy Nominated Artists
Date:7/14/2014

sident, Program Services & Government Relations, Entertainment Industries Council. “We are harnessing the power of media to change the attitudes and behaviors of these young people, and, hopefully, encourage them to lead healthier lives,” Dyak concluded.

“We are looking forward to spreading the message of contact lens safety far and wide, and value the contributions of the media and federal officials, to support this important mission. This is only the beginning. We’ll be consistently reinforcing the campaign message year-round,” Michael Dueñas, O.D., AOA’s Chief Public Health Officer stated.

To learn more, please visit contactART.org. To view the public service campaign, please log on to EICnetwork.tv.

About Entertainment Industries Council
EIC is a non-profit organization founded in 1983 by leaders within the entertainment industry to bring the power and influence of the industry to communicate about health and social issues. The organization is considered to be the chief pioneer of entertainment and journalism outreach and a premiere success story in the field of entertainment education. This mission relies on providing resource information to the creative community and culminates in recognition of the industry through the national television special PRISM Showcase which addresses accurate portrayals of substance use issues and mental health concerns. The organization also produces the SET Awards, honoring positive and non-stereotypical portrayals of science, engineering and technology.

For a complete list of health and social issues addressed by EIC
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