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Hollywood Looks Toward Healthier Eyes in Video Campaign Featuring Emmy Nominated Artists
Date:7/14/2014

Los Angeles, CA (PRWEB) July 14, 2014

The U.S. Food & Drug Administration (FDA), American Optometric Association (AOA) and the Entertainment Industries Council, Inc. (EIC) have teamed with entertainment industry-leading artists from the Emmy-nominated TV series American Horror Story: Coven on a first-of-its-kind Decorative Contact Lens Campaign to bring the dramatic realities of illegal and unsafe lens use to the forefront.

Often called “decorative,” “fashion,” or “cosplay” lenses, these contacts change the appearance of the eyes to give them a vampire, cat, white-out, or alternate color “look.” Used often in Hollywood characters from X-Men to American Horror Story, and reality shows like FaceOff, eye-changing lenses create certain character traits or appearances that, in some instances, become iconic and sought-after “looks” by fans.

"Artists and technicians work closely with each other, the actors, and doctors to ensure proper fit, vision and safety. We wouldn’t put our actors’ health in danger, and the viewers who want to emulate these characters shouldn’t either,” said Christien Tinsley, Tinsley Studios and Makeup Effects Designer for American Horror Story: Coven.

Tinsley, with campaign participants Eryn Krueger Mekash and Cristina Patterson, received an Emmy nomination Friday for Outstanding Prosthetic Makeup for a Series, Miniseries, Movie, or Special for their work on American Horror Story: Coven.

"These nominations further exemplify the power of entertainment programming to cap
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