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Holiday Gift Arrives Early for Asthma Foundation
Date:11/27/2007

Nonprofit Group is Awarded National Charity Seal

WASHINGTON, Nov. 28 /PRNewswire-USNewswire/ -- Just in time for the holiday giving season, the Asthma and Allergy Foundation of America (AAFA) has been awarded a distinctive seal by the Better Business Bureau's (BBB) Wise Giving Alliance. The BBB National Charity Seal carries significant meaning for both donors and charities.

For millions of Americans who donate to charities each year, especially during the holidays, the seal is a clear sign that an organization meets the Alliance's high Standards for Charity Accountability. To qualify for the seal, the Foundation underwent a detailed evaluation by the BBB Wise Giving Alliance, the nation's most experienced charity evaluator. The evaluation process involves scrutiny of AAFA's governance, finances, solicitations and informational materials. In fact, the standards go beyond even what government regulators require.

Only organizations that come through the Alliance review with a "meets standards" conclusion are eligible to use the National Charity Seal. Angel Waldron, communications manager for AAFA, says, "The seal gives us an efficient way of demonstrating our commitment to accountability and ethical practices, which are the values that donors are looking for." Waldron added, "This commitment is all the more credible when it is verified by the respected BBB Wise Giving Alliance."

"National charities that display the seal can do so with pride," says Art Taylor, president and CEO of the Alliance. "Not only are they attesting to their organizations' adherence to sound standards, they are helping to increase donor confidence and strengthen public trust in giving."

The 55-year-old Asthma and Allergy Foundation of America (AAFA) is a nonprofit organization and generates the majority of its annual funds from generous donations this time of year. It is the premier patient group dedicated to improving the quality of life for people with asthma and allergies through education, advocacy and research. For more asthma and allergy information or to donate to their research, advocacy or education programs, visit http://www.aafa.org or call 1-800-7-ASTHMA.


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SOURCE The Asthma and Allergy Foundation of America
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