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Hispanics Placing Their Oral Health at Risk by Cutting Back on Routine Dental Care
Date:5/26/2009

In wake of recent poll results dental expert notes importance of regular oral care to protect areas that dentists check most

MIAMI, May 26 /PRNewswire/ -- Results from a 2008 Gallup-Healthways poll(1) show that 42 percent of Hispanics have not visited the dentist in the past 12 months, even though the American Dental Association recommends having regular check-ups and cleanings twice a year. In contrast, 29 percent of all Americans responded that they did not see a dentist in the prior year.

As reported by USA Today, according to Gallup, over half of those making less than $2,000 a month reported omitting visits as well. These results may indicate that the tight economy is forcing many Americans to cut back on dental care.

Dr. Cesar Sabates, Vice-President of the Florida Dental Association, is collaborating with Crest(R) Pro-Health(TM) to raise awareness in the Hispanic community of the importance of taking care of their oral health, even in times of financial strain, and making sure that they are paying attention to and caring for these key areas that dentists check the most: cavities, gingivitis, plaque, stain, sensitivity and breath.

"Skipping regular dental care is risky and can lead to serious and costly tooth and gum problems in the long run. Having a daily dental care routine that includes a toothpaste that helps prevent conditions like cavities and gum disease among others, such as Crest Pro-Health, is an optimal and preventative way to maintain a healthy mouth all year round, especially when regular visits to the dentist are not possible," said Sabates.

According to Crest, some studies have indicated that there may be a link between gum disease and a number of health conditions, including heart disease and diabetes.

The American Dental Association recommends the following tips for daily oral care:

  • Brush your teeth twice a day, with a soft-bristled brush. The size and shape of your brush should fit your mouth, allowing you to reach all areas easily.
  • When choosing any dental product, like your toothpaste, look for the American Dental Association Seal of Acceptance, an important symbol of a dental product's safety and effectiveness.
  • Cleaning between the teeth once a day with floss or interdental cleaners removes plaque from between the teeth, areas where the toothbrush can't reach. This process is essential in preventing periodontal (gum) disease.

Crest Pro-Health is the first and only toothpaste with the American Dental Association Seal of Approval to help protect these areas dentists check most: cavities, gingivitis, plaque, stain, sensitivity and breath. Crest Pro-Health uses a Polyfluorite System(TM), consisting of therapeutic antibacterial fluoride and ActivClean Crystals(TM) for cleaning.

"It is unfortunate to see that, due to the current financial situation, many Hispanics have had to forgo their visits to the dentist, but they should know that investing pennies a day on the proper toothpaste can lower the risk of potential oral health problems in the future. We hope to encourage members of the Hispanic community to maintain good dental care habits at home so they can have a healthy, beautiful smile," said Anelsie Ramos, External Relations Manager for P&G.

About P&G

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), , Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of almost 140,000 employees working in over 80 countries worldwide.

Since the early 1960s, P&G has developed and supported programs to enrich the lives of Hispanics in the U.S. Local P&G programs and partnerships have had a positive impact - fulfilling aspirations, providing opportunity, and preserving the rich culture of Hispanics. For more information on P&G's longstanding and committed relationship to the Hispanic community and for the latest news and in-depth information about P&G and its brands, please visit http://www.pg.com/diversity.

(1) USA Today, "Many Americans say they forgo routine dental care," 3/11/09.


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SOURCE Crest
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