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Hispanic Radio Listeners Nationwide to Support Life-Saving Efforts Against Childhood Cancer
Date:2/4/2008

During Univision's two-day radiothon event on Feb. 7 and 8, listeners can call toll-free 1-800-636-1713 or visit promesayesperanza.org to contribute to St. Jude Children's Research Hospital's mission of fighting pediatric

cancer and other catastrophic childhood diseases

MEMPHIS, Tenn., Feb. 4 /PRNewswire/ -- Univision Radio, a division of Univision Communications Inc. and the leading Spanish-language radio broadcaster in the United States, joins forces again with St. Jude Children's Research Hospital(R) through the network's Promesa y Esperanza (Promise and Hope) broadcast on February 7 and 8.

The Spanish-language radio fundraiser helps raise money and awareness in Latino communities for children who are battling cancer and other diseases at St. Jude, the premier pediatric cancer research center.

"At Univision, and at each of the local stations in the Univision Radio network, we are proud of the role we play for Hispanics in the U.S.," said Monica Rabassa, VP Marketing, Corporate Communications & Public Affairs of Univision Radio. "Our work with St. Jude is another example of our commitment to our communities. The amazing response of our staff and listeners since we started our partnership 10 years ago demonstrates the importance of the St. Jude message of hope."

This year, for the first time, Univision Radio Puerto Rico is joining in the effort to support St. Jude. In addition to Puerto Rico, Univision Radio will support Promesa y Esperanza through several of its local radio stations in Albuquerque, Dallas, El Paso, Fresno, Las Vegas, Los Angeles, McAllen, Miami, New York, San Antonio, San Diego and San Francisco. Univision Radio will also support the event through its syndicated radio programming, Recuerdo, RadioCadena Univision, and El Piolin por la Manana, in more than 20 markets.

"We are very fortunate to have the support from Univision Radio and the Hispanic community to ensure that no child is ever turned away from receiving treatment because of a family's inability to pay," said John P. Moses, Chief Executive Officer of ALSAC, the fundraising organization of St. Jude. "We want the community to know that every donation, even as little as $20 a month, helps make a difference in saving a child's life at St. Jude."

More than 85 cents of every dollar St. Jude receives goes directly to research and treatment. St. Jude is the only pediatric cancer research center where families never pay for treatments that are not covered by insurance. The hospital's daily operating costs are nearly $1.3 million, which are primarily covered by public contributions.

Opened in 1962, St. Jude freely shares its research findings with hospitals everywhere.

St. Jude's International Outreach Program shares its expertise and knowledge with partner countries around the world, including Brazil, Chile, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, and Venezuela.

About St. Jude Children's Research Hospital

St. Jude Children's Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. Founded by the late entertainer Danny Thomas and based in Memphis, Tennessee, St. Jude freely shares its discoveries with scientific and medical communities around the world. No family ever pays for treatments not covered by insurance, and families without insurance are never asked to pay. St. Jude is financially supported by ALSAC, its fundraising organization. For more information, please visit http://www.stjude.org .


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SOURCE St. Jude Children's Research Hospital
Copyright©2008 PR Newswire.
All rights reserved

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