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'His and Hers' Screening Campaign Offers Unique Valentine's Day Message to Increase Cancer Screenings and Promote Health
Date:2/12/2008

Texas Oncology Reminds Women 'It's Totally Glam to Go for a Mammogram' and

Men 'Don't Wait to Check Your Prostate'

DALLAS, Feb. 12 /PRNewswire/ -- With the help of Texas Oncology, men and women across Texas are sending a different kind of love note to their sweethearts this Valentine's Day. At Texas Oncology's http://www.HealthyValentine.com, men and women can send an e-reminder to schedule important cancer screenings that will protect the health of the ones they love.

The "His and Hers" Screening Campaign is part of a new program launched by Texas Oncology to increase cancer screenings across the state in its fight against cancer. Early detection is key to winning that fight. So men and women are reminding loved ones that a simple screening once a year is an easy and effective way to protect good health. Men can send e-postcards to the women in their lives to remind them "it's totally glam to go for a mammogram" and women can send e-postcards to the men in their lives to tell them "don't wait to check your prostate."

Early detection improves cancer survivorship, enabling "More breakthroughs. More victories."(R) in the fight against cancer. So make a date with a loved one this Valentine's Day and schedule a cancer screening for the two of you.

This grassroots campaign is aimed at reminding men and women that cancer screenings can save lives. Regular cancer screenings can lead to early detection of cancer when treatments can be most effective. In a pilot program, pink and blue postcards are being distributed at Texas Oncology practices in Abilene, Bedford, and Beaumont. Friends and family can simply fill in the blanks and drop the postcard in the designated box at the Texas Oncology centers, and Texas Oncology will supply postage and mail the postcards.

"Regular screening is essential in the fight against cancer," said Dr. Anton Melnyk of Texas Oncol
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SOURCE Texas Oncology
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