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'His and Hers' Screening Campaign Offers Unique Valentine's Day Message to Increase Cancer Screenings and Promote Health
Date:2/12/2008

Texas Oncology Reminds Women 'It's Totally Glam to Go for a Mammogram' and

Men 'Don't Wait to Check Your Prostate'

DALLAS, Feb. 12 /PRNewswire/ -- With the help of Texas Oncology, men and women across Texas are sending a different kind of love note to their sweethearts this Valentine's Day. At Texas Oncology's http://www.HealthyValentine.com, men and women can send an e-reminder to schedule important cancer screenings that will protect the health of the ones they love.

The "His and Hers" Screening Campaign is part of a new program launched by Texas Oncology to increase cancer screenings across the state in its fight against cancer. Early detection is key to winning that fight. So men and women are reminding loved ones that a simple screening once a year is an easy and effective way to protect good health. Men can send e-postcards to the women in their lives to remind them "it's totally glam to go for a mammogram" and women can send e-postcards to the men in their lives to tell them "don't wait to check your prostate."

Early detection improves cancer survivorship, enabling "More breakthroughs. More victories."(R) in the fight against cancer. So make a date with a loved one this Valentine's Day and schedule a cancer screening for the two of you.

This grassroots campaign is aimed at reminding men and women that cancer screenings can save lives. Regular cancer screenings can lead to early detection of cancer when treatments can be most effective. In a pilot program, pink and blue postcards are being distributed at Texas Oncology practices in Abilene, Bedford, and Beaumont. Friends and family can simply fill in the blanks and drop the postcard in the designated box at the Texas Oncology centers, and Texas Oncology will supply postage and mail the postcards.

"Regular screening is essential in the fight against cancer," said Dr. Anton Melnyk of Texas Oncology. "Texas Oncology is committed to increasing early cancer detections, which allow the physician and the patient to plan the best course of treatment and help increase survivorship. Valentine's Day is the perfect time to show your love and provide a gentle and necessary reminder with a postcard for loved ones to make an appointment for a cancer screening."

Early detection of prostate cancer and breast cancer remains the single most effective way of combating the disease. Prostate cancer is the second deadliest cancer among American men and is known as a silent killer because it may lack symptoms. One in six men will be diagnosed with prostate cancer during his lifetime. Breast cancer is the second deadliest disease among American women. One in eight women will be diagnosed with breast cancer in her lifetime. Studies have shown that when prostate cancer and breast cancer are detected early, men and women have a 90 percent survival rate after five years.

About Texas Oncology

Texas Oncology delivers high quality cancer care with leading-edge technology and the most advanced treatment options available today to help patients achieve "More breakthroughs. More Victories." in their fight against cancer, right in their own communities. With more than 270 physicians and 90 total sites of service, Texas Oncology, a pioneer in community-based cancer care, is the largest independent oncology practice nationwide and provides care to more Texans with cancer than any other cancer care provider. In 2007, Texas Oncology treated more than 27,000 of the 95,310 patients diagnosed with cancer in Texas.

Texas Oncology patients are treated with today's most advanced, effective technologies, therapies, and treatments. Texas Oncology patients have the opportunity to take part in some of the most promising clinical trials in the nation for a broad range of cancers. In fact, Texas Oncology has played an integral role in gaining Food and Drug Administration (FDA) approval for 24 of the latest 30 cancer therapies.

Texas Oncology is a member of the US Oncology network, the nation's largest health-care services network devoted exclusively to cancer treatment and research. US Oncology is affiliated with more than 1,000 physicians practicing in more than 440 locations, including more than 90 cancer centers and radiation facilities in 39 states.

For more information, visit http://www.TexasOncology.com or call 1-888-864-I CAN (4226).


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SOURCE Texas Oncology
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