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Hire More Fundraising Rain-Makers During Recession, New AHP Study Concludes
Date:5/14/2009

e president and chief development officer for the Anne Arundel Health System based in Annapolis, Md. "It takes experienced and talented major gift and planned giving officers to build crucial relationships with donors that result in significant support for the institutions they represent."

The National Bureau of Economic Research has deduced that the recession began in December of 2007. That year's AHP Performance Benchmarking Service data confirm that a difficult transition was underway. Compared to earlier years, fewer donated dollars were coming from government, businesses and foundations, while the cost-to-raise-a-dollar was rising and return-on-investment was drifting downward for annual giving and special events.

Despite this trend, the benchmarking survey clearly showed that highest returns from annual gifts and special events were earned by fundraisers who invested the most in staff and resources devoted to these programs. "Annual giving and special events remain worthwhile sources of contributions from new and repeat donors," McGinly said. "While not achieving the highest ROI, they provide the base in order to succeed with major gift and planned giving solicitation."

Members of the Association for Healthcare Philanthropy include fundraising professionals, development staff, public relations professionals, trustees, marketing professionals, administrators, and executives interested in health care fundraising. They represent more than 2,200 health care facilities in the U.S. and Canada. In 2003, AHP launched its Performance Benchmarking Service, which establishes standard metrics and industry best practices for fundraising success. Forty-six U.S. and Canadian nonprofit hospitals and multi-facility health care systems took part in the 2007 benchmarking program.


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SOURCE Association for Healthcare Philanthropy
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