Navigation Links
Hire More Fundraising Rain-Makers During Recession, New AHP Study Concludes
Date:5/14/2009

Major Gifts & Planned Giving Held Their Own as Downturn Took Hold

WASHINGTON, May 14 /PRNewswire-USNewswire/ -- As the recession's grip tightened on nonprofit hospitals and health care systems in the U.S. and Canada, high performing philanthropic fundraisers in charge of major gifts and planned giving programs were often their most effective and efficient rain-makers, according to the Association for Healthcare Philanthropy (AHP).

These and other important findings come from the latest series of reports from the AHP Performance Benchmarking Service for fiscal year 2007, which takes in the early months of the current recession. The AHP's annual surveys examine the performance of organizations, such as hospital-affiliated foundations, that raise funds for nonprofit health care facilities.

"Health care executives and boards should think twice before downsizing their fundraising staff and mix of fundraising activities to cope with the recession," said AHP President and CEO William McGinly. "The data confirm that such cost-cutting would be penny-wise but dollar-foolish, because hospital services and daily operations need philanthropic support. Rising joblessness is challenging nonprofit hospitals and health care systems to find the wherewithal to deal with growing numbers of uninsured patients while they cope with inadequate reimbursements and accelerating expenses."

One bright spot came from major gifts given by individual contributors, which averaged $55,000 per gift. The highest performing fundraising organizations put stronger, longer-term emphasis on cultivating major gifts, investing on average three times more than other surveyed organizations but earning five times more in high-dollar gifts.

"Developing major gifts and planned giving is the type of fundraising that calls upon the skills of the most seasoned professionals," said AHP Board Chair Lisa Hillman, senior vice president and chief development officer for the Anne Arundel Health System based in Annapolis, Md. "It takes experienced and talented major gift and planned giving officers to build crucial relationships with donors that result in significant support for the institutions they represent."

The National Bureau of Economic Research has deduced that the recession began in December of 2007. That year's AHP Performance Benchmarking Service data confirm that a difficult transition was underway. Compared to earlier years, fewer donated dollars were coming from government, businesses and foundations, while the cost-to-raise-a-dollar was rising and return-on-investment was drifting downward for annual giving and special events.

Despite this trend, the benchmarking survey clearly showed that highest returns from annual gifts and special events were earned by fundraisers who invested the most in staff and resources devoted to these programs. "Annual giving and special events remain worthwhile sources of contributions from new and repeat donors," McGinly said. "While not achieving the highest ROI, they provide the base in order to succeed with major gift and planned giving solicitation."

Members of the Association for Healthcare Philanthropy include fundraising professionals, development staff, public relations professionals, trustees, marketing professionals, administrators, and executives interested in health care fundraising. They represent more than 2,200 health care facilities in the U.S. and Canada. In 2003, AHP launched its Performance Benchmarking Service, which establishes standard metrics and industry best practices for fundraising success. Forty-six U.S. and Canadian nonprofit hospitals and multi-facility health care systems took part in the 2007 benchmarking program.


'/>"/>
SOURCE Association for Healthcare Philanthropy
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Operation Smile To Launch Groundbreaking 140 Smiles Fundraising Campaign at TWTRCON SF 09
2. CWs 7th Heaven Actress Mackenzie Rosman to Visit Birmingham Area High School to Honor Cystic Fibrosis Foundation Fundraising
3. Bone Marrow Registry to Launch Groundbreaking Fundraising Technology to Overcome Madoff Crisis
4. Maryland Mystery Author Organizes Fundraising Ride for Rare Neurological Disorder
5. American Airlines Applauded for Its Fundraising to Support Susan G. Komen for the Cure(R), Promise Grant to The University of Texas M. D. Anderson Cancer Center
6. Safeway Slated to Top $100 Million Contribution Mark to Easter Seals and Families Living with Autism and Other Disabilities with Launch of Fundraising Campaign
7. Safeway Slated to Top $100 Million Contribution Mark to Easter Seals and Families Living with Autism and Other Disabilities with Launch of Fundraising Campaign
8. Barry Arbuckle, Ph.D., President & CEO of MemorialCare Medical Centers to Chair Southern California March for Babies 2009, March of Dimes Largest Fundraising Events
9. Nothing But Nets Launches World Malaria Day Fundraising Challenge
10. Photos: OneTouch(R) Features Five Participants From Global Diabetes Handprint Project in National Awareness and Fundraising Campaign
11. WealthEngine Releases Best Practices Report for Healthcare Fundraising
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/27/2016)... ... 27, 2016 , ... Beleza Medspa has initiated a new program ... is the first time that Coolsculpting is being used for for more than just ... ensure they meet the prescribed body-fat standard, measured by the circumference-based tape method. ...
(Date:5/27/2016)... ... May 27, 2016 , ... With a team ... and food industries. Aside from its GMP accreditation, Validation Center is also a ... certified products, services and staff. , Validation Center is ISO17025 accredited and only ...
(Date:5/26/2016)... ... May 26, 2016 , ... ... of thousands of defective respirators, according to court documents and SEC filings. ... William and Becky Tyler v. American Optical Corporation, Case No. BC588866, Los Angeles ...
(Date:5/26/2016)... ... 2016 , ... On Memorial Day, Hope For Heroes and USA ... battle for the country. The nonprofit Hope For Heroes partnered with the leading ... independence for disabled military veterans, as well as police, firemen, and EMS professionals across ...
(Date:5/26/2016)... (PRWEB) , ... May 26, 2016 , ... MadgeTech will ... designed, engineered, and manufactured in Warner, New Hampshire at the MadgeTech headquarters. With products ... reliable monitoring solutions trusted by government agencies, including NASA. , In 2012, NASA ...
Breaking Medicine News(10 mins):
(Date:5/26/2016)... May 26, 2016 According to a ... Management Market - U.S. Industry Analysis, Size, Share, Growth, Trends, ... in the U.S. was valued at US$ 5.89 Bn in ... 3.4% from 2015 to 2023 to reach US$ 7.99 Bn ... current and emerging needle free drug delivery devices and the ...
(Date:5/26/2016)... NASHVILLE, Tenn. , May 26, 2016 ... provider of software and analytics, network solutions ... healthcare, today announced it entered into a ... leading provider of outpatient software solutions and ... surgery centers, specialty hospitals and rehabilitation clinics ...
(Date:5/25/2016)... , May 25, 2016 According ... by Type (3D, 2D, 4D), by Therapeutic Area (Oncology, ... End User (Medical Device Manufacturers, Hospitals/ Clinics) - Forecast ... global Medical Animation Market for the forecast period of ... USD 301.3 Million by 2021 from USD 117.3 Million ...
Breaking Medicine Technology: