Two-time Oscar Winner Seeks to Raise One Million Inches of Hair to Help
Provide Free Wigs for Women with Cancer
CINCINNATI, Nov. 2 /PRNewswire-FirstCall/ -- Two-time Oscar winner Hilary Swank cut her hair for Pantene Beautiful Lengths in a powerful declaration of support for women with cancer. This national campaign encourages people to come together and share their strength by giving their healthy hair to create free wigs for women who have lost their hair due to cancer treatment.
"As a woman who has seen friends and family battle cancer, I understand how deeply upsetting their loss of hair can be. I was overwhelmed by their need and wanted to help," explained Hilary. "That's why I am partnering with Pantene to raise one million inches of hair to make free wigs. Pantene Beautiful Lengths truly lets us do something beautiful with our hair -- give it to a woman who needs it more."
Cancer touches the lives of every American. About one in three women will develop some form of cancer in her lifetime* and studies have shown that nearly 60 percent of women regard hair loss as the single worst side effect of cancer treatment.** Despite the deep impact cancer has on a woman, one meaningful way to help restore her spirit -- a real hair wig -- can be difficult to get. Unfortunately, real hair wigs can be as expensive as $1,200 and are often only partially covered by health insurance.
To fill this need and help people transform their healthy hair into a heartfelt gift for other women, Pantene collaborated with the Entertainment Industry Foundation(TM) (EIF) to create Pantene Beautiful Lengths.
To date, the campaign has received more than 24,000 donated ponytails.
Created by campaign partner HairUWear, more than 2,000 free wigs have been
distributed through the American Cancer Society's nationwide network of wig
banks. Explaining the campaign's impact, Marisa Pellegrini of the American
Cancer Society said, "Being able to h
|SOURCE P&G Beauty|
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