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Highmark to Present State's Newest Residents with Healthcare Gift Cards
Date:12/26/2007

First Babies of 2008 and Their Parents to Enjoy Flexible Purchasing

Benefits of Healthcare Gift Card

PITTSBURGH, Dec. 26 /PRNewswire/ -- Highmark Inc., the Pittsburgh-based health insurer, announced today that it plans to present the year's first newborns with Prepaid Healthcare Visa(R) Gift Cards, Highmark's newly announced product that provides recipients with a convenient way to cover the many costs associated with, among other life events, the arrival of a new child. Parents of babies born in Pittsburgh, Harrisburg, Erie and Johnstown will be among the fortunate card recipients.

The Healthcare Gift Card is a thoughtful way to ensure friends and family have a convenient way to cover a wide range of health and wellness associated expenses, from diapers, medicines and co-pays for the new baby, to gym memberships, massage therapy, over-the-counter and prescription medications for Mom and Dad. Consumers can order the Healthcare Gift Card online at http://www.givewell.com or by phone at 877-850-3774. The cards are available in whole dollar amounts, ranging from $25 to $5,000.

"By presenting the year's first-born babies and their families with Healthcare Gift Cards, Highmark is welcoming the state's newest residents and giving them a head-start with a safe and healthy lifestyle," said Kim Bellard, vice president of eMarketing, Highmark. "We are also introducing the convenience and practicality of the Healthcare Gift Card to a generation of young families who will be among the first to appreciate its flexibility and usefulness as they cover the many purchases associated with caring for themselves and a newborn child."

In addition to baby-care expenses, the first-of-its-kind, Healthcare Gift Card can be used to pay for a variety of costs including co-pays at doctor's offices and pharmacies or for vision care, dental care, health club memberships and elective procedures. The card can be used at healthcare and wellness establishments and online where VISA debit cards are accepted and is available for purchase both online at http://www.givewell.com and by phone at 877-850-3774.

The Healthcare Gift Card can be used regardless of a person's health insurance coverage and gives consumers a secure, convenient alternative for handling health and wellness expenses.

"The Healthcare Gift Card is more secure than cash, while being just as convenient," said Bellard. "In addition to being the perfect baby gift, the card is also ideal for college students, seniors, travelers, and anyone looking to set aside funds for health and wellness purchases. Unlike cash, lost or stolen cards can be replaced and that level of comfort is important to those giving the gift of wellness."

About Highmark Inc.

As one of the leading health insurers in Pennsylvania, Highmark Inc.'s mission is to provide access to affordable, quality health care enabling individuals to live longer, healthier lives. Based in Pittsburgh, Highmark serves 4.6 million people through the company's health care benefits business. Highmark contributes millions of dollars to help keep quality health care programs affordable and to support community-based programs that work to improve people's health. The company provides the resources to give its members a greater hand in their health. The Healthcare Gift Card is issued by MetaBank pursuant to license from Visa U.S.A., Inc.


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SOURCE Highmark Inc.
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