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Highmark to Present State's Newest Residents with Healthcare Gift Cards
Date:12/26/2007

First Babies of 2008 and Their Parents to Enjoy Flexible Purchasing

Benefits of Healthcare Gift Card

PITTSBURGH, Dec. 26 /PRNewswire/ -- Highmark Inc., the Pittsburgh-based health insurer, announced today that it plans to present the year's first newborns with Prepaid Healthcare Visa(R) Gift Cards, Highmark's newly announced product that provides recipients with a convenient way to cover the many costs associated with, among other life events, the arrival of a new child. Parents of babies born in Pittsburgh, Harrisburg, Erie and Johnstown will be among the fortunate card recipients.

The Healthcare Gift Card is a thoughtful way to ensure friends and family have a convenient way to cover a wide range of health and wellness associated expenses, from diapers, medicines and co-pays for the new baby, to gym memberships, massage therapy, over-the-counter and prescription medications for Mom and Dad. Consumers can order the Healthcare Gift Card online at http://www.givewell.com or by phone at 877-850-3774. The cards are available in whole dollar amounts, ranging from $25 to $5,000.

"By presenting the year's first-born babies and their families with Healthcare Gift Cards, Highmark is welcoming the state's newest residents and giving them a head-start with a safe and healthy lifestyle," said Kim Bellard, vice president of eMarketing, Highmark. "We are also introducing the convenience and practicality of the Healthcare Gift Card to a generation of young families who will be among the first to appreciate its flexibility and usefulness as they cover the many purchases associated with caring for themselves and a newborn child."

In addition to baby-care expenses, the first-of-its-kind, Healthcare Gift Card can be used to pay for a variety of costs including co-pays at doctor's offices and pharmacies or for vision care, dental care, health club memberships and elective pro
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SOURCE Highmark Inc.
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