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Highmark Retail Store to Celebrate Grand Opening
Date:3/12/2009

discuss health insurance options and apply for health insurance coverage. The store will feature self-service kiosks where customers can shop for health insurance plans on their own or research additional Highmark member benefits. The Highmark Direct store will also hold seminars on health insurance topics at a variety of times throughout the month.

At the March 21 grand opening, individuals and their families will enjoy a day of activities and health-related information. From noon to 2 p.m., families can play Nintendo Wii and get their photos taken with the mascot from the Harrisburg Senators, Grrrounder. A Highmark nutritionist will be in-store to discuss healthy eating habits. For more information about Highmark Direct, contact 717-302-7900.

About Highmark Blue Shield

As one of the state's leading health insurers and with nearly 70 years of community involvement, Highmark Blue Shield helps members live longer, healthier lives by ensuring access to affordable, high quality health insurance and services. Highmark offers the widest range of products, access to all area hospitals and the most responsive customer service. Highmark exerts an enormous economic impact throughout Pennsylvania. A recent study states that Highmark's positive impact exceeded $2.5 billion. Employing more than 5,000 people in central Pennsylvania and the Lehigh Valley, Highmark provides the resources to give its members a greater hand in their health.

Highmark Blue Shield is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield Plans. For more information about Highmark Blue Shield, visit www.highmark.com.


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4. Highmark Medicare Services Awarded New Contract from Centers for Medicare & Medicaid Services
5. Highmark Blue Cross Blue Shield Provides Online Physician Quality Information to Members
6. Highmark Blue Shield to Open Highmark Direct, a Health Insurance Retail Store
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