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Highmark Retail Store to Celebrate Grand Opening
Date:3/12/2009

Health insurance store in Mechanicsburg to hold grand opening on March 21

CAMP HILL, Pa., March 12 /PRNewswire/ -- Pennsylvania's first pair of health insurance retail stores, Highmark Direct, are opening this month. The first store in central Pennsylvania will celebrate its grand opening at the Silver Spring Square Shopping Center at 6416 Carlisle Pike on Saturday, March 21.

During the grand opening, individuals, families and small business owners can meet with a representative for an assessment of their current health insurance and get answers to their health insurance questions. Current Highmark members can attend the grand opening to learn about the value-added benefits available to them such as free visits with a nutritionist and discounts to health clubs.

The Highmark Direct store will be open Monday through Saturday from 10 a.m. to 7 p.m. It will sell health insurance to individuals, seniors and small businesses. The store will also provide seminars and educational information about the value-added benefits that Highmark members have access to such as smoking cessation programs, weight-loss programs, consultations with nutritionists and more.

"We know that the responsibility for purchasing and understanding health insurance is falling more to individual consumers, especially in these difficult economic times," said Kenneth R. Melani, M.D., president and CEO, Highmark Inc. "That's why we're opening our Highmark Direct health insurance retail stores in Pittsburgh and Mechanicsburg. We want to help individuals who may have to purchase health insurance on their own and small business owners looking for health plan options for themselves and their employees."

Highmark opened a second Highmark Direct retail store in Pittsburgh last week.

When a consumer visits the Highmark Direct store, they can meet one-on-one with a Highmark direct sales associate to
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SOURCE Highmark
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