Navigation Links
Highmark Receives Prestigious Brand Excellence Award
Date:3/13/2008

Recognition Showcases Loyalty toward Blue Cross Blue Shield Members

PITTSBURGH, March 13 /PRNewswire/ -- Highmark Blue Cross Blue Shield announced today that it has received a Brand Excellence Award from the Blue Cross and Blue Shield Association (BCBSA). The annual awards honor Blue Cross and Blue Shield companies that excel in developing and enhancing the overall Blue Cross and Blue Shield Brand image.

"BCBSA congratulates Highmark for their leadership in offering quality products and services," said Scott P. Serota, BCBSA president and CEO. "We are proud of our nearly 80-year heritage that today covers the lives of more than 100 million Americans."

Highmark is being recognized with a Brand Excellence Award in the Member Recommendation category for achieving a high percentage of members who would recommend one of the Blue Cross and Blue Shield companies to someone they knew. Highmark members are confident of the services and products they received and would recommend them to family and friends.

"The Brand Excellence Award reflects Highmark's commitment to providing superior service and products to its members, providers and the marketplace," said Ken R. Melani, M.D., president and CEO of Highmark Inc. We accept this national award with high honor as it reflects our ability to meet the needs and expectations of our members."

The Brand Excellence Awards honor Blue Cross and Blue Shield companies nationwide in categories that represent Brand Excellence, including attraction of new customers, fostering loyalty to existing customers, expanding the Brand into additional lines products or services, and provider satisfaction.

This marks the second occasion that Highmark Inc. has won a Brand Excellence Award -- they previously won in 2000.

About Highmark Inc.

As one of the leading health insurers in Pennsylvania, Highmark Inc.'s mission is to provide access to affordable, quality health care enabling individuals to live longer, healthier lives. Based in Pittsburgh, Highmark serves 4.6 million people through the company's health care benefits business. Highmark contributes millions of dollars to help keep quality health care programs affordable and to support community-based programs that work to improve people's health. Highmark exerts an enormous economic impact throughout Pennsylvania. A recent study states that Highmark's positive impact exceeded $2.5 billion. The company provides the resources to give its members a greater hand in their health.

Highmark Inc. is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield Plans. For more information, visit http://www.highmark.com.

About the Blue Cross Blue Shield Association

The Blue Cross and Blue Shield Association is a national federation of 39 independent, community-based and locally operated Blue Cross and Blue Shield companies that collectively provide health care coverage for more than 100 million individuals -- one-in-three Americans. For more information on the Blue Cross and Blue Shield Association and its member companies, please visit http://www.bcbsa.com.


'/>"/>
SOURCE Highmark Blue Cross Blue Shield
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Highmark Blue Shield and National Association Name Area Hospitals as Blue Distinction Centers for Complex and Rare Cancers
2. Highmark Inc. Supports Employee Volunteerism Efforts with $5,500 in Community Grants
3. Highmark Caring Place to Expand Services to New Facility in Cranberry Area
4. National Magazine Ranks Highmark Best Green Information Technology Company in the Nation
5. Capital BlueCross CEO Says Meaningful Statewide Competition Must Be Key Criteria in Pennsylvanias Review of Proposed Highmark-IBC Merger
6. Heart of Lancaster and Lancaster Regional Join Highmark Blue Shield Medicare Advantage Network
7. The Highmark Foundation Awards $4 Million in Highmark Healthy High 5 Grants to Two Nonprofit Organizations
8. Highmark to Present States Newest Residents with Healthcare Gift Cards
9. Insurance Department Will Hold Public Hearings on Proposed Consolidation of Highmark, Independence Blue Cross
10. Unique Program Means Better Care for Highmark Members
11. The Highmark Foundation Announces $1 Million School Challenge Program
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/24/2017)... ... 2017 , ... The Pennsylvania Athletic Trainers’ Society’s (PATS) Annual ... Convention Center on June 8-10. The weekend consisted of many educational presentations, ... scholarship presentations, and professional networking. , On Friday June 9th, PATS hosted ...
(Date:6/23/2017)... RI (PRWEB) , ... June 23, 2017 , ... ... Care Network today announced the launch of Care Management Alerts and Dashboards, an ... 140,000 patients throughout Rhode Island. , RIQI’s Care Management Alerts and Dashboards provide ...
(Date:6/23/2017)... ... June 24, 2017 , ... Studies show evidence that carotenoids and ... of visual loss in these patients. , But how often do ophthalmologists and optometrists ... to patients at risk of or with early symptoms of AMD? A study ...
(Date:6/23/2017)... ... June 23, 2017 , ... Everybody has their own personal preference ... to read it, and some people don't like it at all. FindaTopDoc took a ... found: , Erotic literature can give readers a taste of their deepest, darkest fantasies ...
(Date:6/23/2017)... ... June 23, 2017 , ... Georgia ... Sept. 18 to 20. , The two-day conference is focused on advancing scientific ... of improving patients’ lives and eliminating racial breast cancer-related disparities. The conference theme ...
Breaking Medicine News(10 mins):
(Date:6/14/2017)... The Bio Supply Management Alliance (BSMA) has ... and the Biomedical Manufacturing Network to advance ... California by providing a platform for ... workforce development. The primary focus of this alliance is ... well as small and mid-sized biomedical companies. ...
(Date:6/10/2017)... , June 9, 2017  Shane K. Burchfield, DPM, is recognized ... excellence as a Podiatrist in Alabama . ... Family First Foot Care. He brings over 20 years of experience, ... management and healthcare, to his role. ... Care, PC is pleased to welcome you to his ...
(Date:6/8/2017)... Texas , June 8, 2017 /PRNewswire/ ... a leading developer and manufacturer of diagnostic ... announced today that Cressey & Company LP ... firm, has completed a growth-focused investment in ... a majority ownership position from selling shareholder, ...
Breaking Medicine Technology: