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Highmark Receives Prestigious Brand Excellence Award
Date:3/13/2008

Recognition Showcases Loyalty toward Blue Cross Blue Shield Members

PITTSBURGH, March 13 /PRNewswire/ -- Highmark Blue Cross Blue Shield announced today that it has received a Brand Excellence Award from the Blue Cross and Blue Shield Association (BCBSA). The annual awards honor Blue Cross and Blue Shield companies that excel in developing and enhancing the overall Blue Cross and Blue Shield Brand image.

"BCBSA congratulates Highmark for their leadership in offering quality products and services," said Scott P. Serota, BCBSA president and CEO. "We are proud of our nearly 80-year heritage that today covers the lives of more than 100 million Americans."

Highmark is being recognized with a Brand Excellence Award in the Member Recommendation category for achieving a high percentage of members who would recommend one of the Blue Cross and Blue Shield companies to someone they knew. Highmark members are confident of the services and products they received and would recommend them to family and friends.

"The Brand Excellence Award reflects Highmark's commitment to providing superior service and products to its members, providers and the marketplace," said Ken R. Melani, M.D., president and CEO of Highmark Inc. We accept this national award with high honor as it reflects our ability to meet the needs and expectations of our members."

The Brand Excellence Awards honor Blue Cross and Blue Shield companies nationwide in categories that represent Brand Excellence, including attraction of new customers, fostering loyalty to existing customers, expanding the Brand into additional lines products or services, and provider satisfaction.

This marks the second occasion that Highmark Inc. has won a Brand Excellence Award -- they previously won in 2000.

About Highmark Inc.

As one of the leading health insurers in Pennsylvania, Highmark Inc.'s mission is to provide access to affordable, quality health care enabling individuals to live longer, healthier lives. Based in Pittsburgh, Highmark serves 4.6 million people through the company's health care benefits business. Highmark contributes millions of dollars to help keep quality health care programs affordable and to support community-based programs that work to improve people's health. Highmark exerts an enormous economic impact throughout Pennsylvania. A recent study states that Highmark's positive impact exceeded $2.5 billion. The company provides the resources to give its members a greater hand in their health.

Highmark Inc. is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield Plans. For more information, visit http://www.highmark.com.

About the Blue Cross Blue Shield Association

The Blue Cross and Blue Shield Association is a national federation of 39 independent, community-based and locally operated Blue Cross and Blue Shield companies that collectively provide health care coverage for more than 100 million individuals -- one-in-three Americans. For more information on the Blue Cross and Blue Shield Association and its member companies, please visit http://www.bcbsa.com.


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SOURCE Highmark Blue Cross Blue Shield
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