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Highmark Provides Pediatricians With Resources to Combat Childhood Obesity
Date:7/27/2009

created in 2004 through collaboration with physicians in practice. Led by Highmark, the group participated in a community-focused discussion on the emerging childhood obesity epidemic and recognized the need to provide physicians with tools.

Updates to the toolkit include more robust content to assist physicians in the early identification and treatment of overweight and obese children, as well as charts and other resources to assess risks for comorbid conditions such as hypertension and diabetes. Tips for beginning a dialog with parents about their child's weight and associated health risks are also provided.

In addition to Highmark's focus on childhood obesity through the toolkit for physicians, the company's $100 million contribution to the Highmark Foundation for Highmark Healthy High 5 is enabling the foundation to fund thousands of school- and community-based programs throughout Central and Western Pennsylvania aimed at providing tools, resources and free opportunities to teach children about good nutrition and the importance of physical activity.

About Highmark Inc.

As one of the leading health insurers in Pennsylvania, Highmark Inc.'s mission is to provide access to affordable, quality health care enabling individuals to live longer, healthier lives. Based in Pittsburgh, Highmark serves 4.6 million people through the company's health care benefits business. Highmark contributes millions of dollars to help keep quality health care programs affordable and to support community-based programs that work to improve people's health. Highmark exerts an enormous economic impact throughout Pennsylvania. A recent study states that Highmark's positive impact exceeded $2.5 billion. The company provides the resources to give its members a greater hand in their health.

Highmark Inc. is an independent licensee of the Blue Cross and Blue Shield Association, an association of
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SOURCE Highmark Inc.
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