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Highmark Blue Shield Program Rewards Members for Enhancing their 'Healthstyle'
Date:10/31/2007

care decisions."

Employers provide rewards or incentives to promote employee participation and to complete the Lifestyle Returns program. Some employers offer a cash reward, a contribution toward employees' health savings account, a reduction in employee health coverage contributions, or offer higher level of benefits.

"The Lifestyle Returns Outcomes Program is critical in the evolution of Highmark's Lifestyle Returns and consumerism programs," said Muscalus. "The screenings help to identify health issues and areas in need of improvement, making participants more involved and educated health care consumers. Highmark has more than 30 programs and initiatives available that can be tailored to help change lifestyles towards better health -- a reward that lasts a lifetime."

About Highmark Blue Shield

As one of the state's leading health insurers and with nearly 70 years of community involvement, Highmark Blue Shield helps members live longer, healthier lives by ensuring access to affordable, high quality health insurance and services. Highmark offers the widest range of products, access to all area hospitals and the most responsive customer service. Highmark exerts an enormous economic impact throughout Pennsylvania. A recent study states that Highmark's positive impact exceeded $2.5 billion. Employing more than 5,000 people in central Pennsylvania and the Lehigh Valley, Highmark provides the resources to give its members a greater hand in their health.

Highmark Blue Shield is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield Plans. For more information about Highmark Blue Shield, visit http://www.highmark.com.


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SOURCE Highmark Blue Shield
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