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Highmark Blue Cross Blue Shield Program Rewards Members for Enhancing Their 'Healthstyle'
Date:10/31/2007

nsumers to make more informed health care decisions."

Employers provide rewards or incentives to promote employee participation and to complete the Lifestyle Returns program. Some employers offer a cash reward, a contribution toward employees' health savings account, a reduction in employee health coverage contributions, or offer higher level of benefits.

"The Lifestyle Returns Outcomes Program is critical in the evolution of Highmark's Lifestyle Returns and consumerism programs," said Fischer. "The screenings help to identify health issues and areas in need of improvement, making participants more involved and educated health care consumers. Highmark has more than 30 programs and initiatives available that can be tailored to help change lifestyles towards better health -- a reward that lasts a lifetime."

About Highmark Blue Cross Blue Shield

As one of the state's leading health insurers and with nearly 70 years of community involvement, Pittsburgh-based Highmark Blue Cross Blue Shield serves 3.1 million members. The company's mission is to provide access to affordable, quality health care enabling individuals to live longer, healthier lives. Highmark exerts an enormous economic impact throughout Pennsylvania. A recent study states that Highmark's positive impact exceeded $2.5 billion. Highmark Blue Cross Blue Shield employs more than 5,000 people in the region and provides the resources to give its members a greater hand in their health.

Highmark Blue Cross Blue Shield is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield Plans. For more information about Highmark Blue Cross Blue Shield, visit http://www.highmark.com.


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SOURCE Highmark Blue Cross Blue Shield
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