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Highmark Blue Cross Blue Shield Program Rewards Members for Enhancing Their 'Healthstyle'
Date:10/31/2007

's senior vice president and chief medical officer. "Highmark Blue Cross Blue Shield is taking a multi-faceted approach, built around incentives, to help our members make the right lifestyle choices and get the right medical care."

Lifestyle Returns Outcomes specifics

The program begins with an online pledge at the Highmark member Web site. Employees promise to be more involved in their health by taking a comprehensive self-health evaluation. They then complete a personal online health profile, and based on the results, will generate an individual Wellness Profile Report for better health. Recommendations may include participating in lifestyle improvement programs through worksite health promotion classes, online programs, or wellness programs offered through Highmark's community network at local YMCAs and hospitals.

In addition to the pledge and profile, the program encourages members to receive preventive exams applicable to their age and gender and participate in activities. It also encourages members to receive worksite health screenings for the following key health status measures: LDL cholesterol, systolic blood pressure, Body Mass Index, tobacco use, and an HbA1C screen for self- identified diabetics. Each of these screenings has a target health goal based on medical standards and personal health data provided in the Wellness Profile. Participants who are unable to meet goals due to a medical condition, or if it is medically inadvisable to attempt to satisfy the goals, are offered reasonable alternatives to earn points.

"The merits of preventive exams and health screenings are clear," said Fischer. "Annual exams and health screenings can help members stay on top of their health, better manage illnesses, and even save lives through early detection of serious diseases. By making health care information available by phone, online, at the worksite and in the community, Highmark is striving to provide relevant information that will allow co
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SOURCE Highmark Blue Cross Blue Shield
Copyright©2007 PR Newswire.
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