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Highmark, Prominent Part of Pittsburgh City Skyline, to Go Dark for One Hour to Support the Environment
Date:3/27/2008

Fifth Avenue Place and Penn Avenue Place buildings participate in World

Wildlife Fund's (WWF) Earth Hour

PITTSBURGH, March 27 /PRNewswire/ -- Part of Pittsburgh's city skyline, notably Highmark's Fifth Avenue Place and Penn Avenue Place facilities, will go dark from 8 to 9 p.m. on Saturday, March 29. Highmark will join hundreds of other companies around the world in the World Wildlife Fund's (WWF) Earth Hour initiative by turning out the lights in its facilities to support environmental initiatives.

"At Highmark, we're committed to being an environmental leader because we know that creating a healthier environment also helps to create healthier communities and healthier people," said Byron Falchetti, president of Standard Property Corporation, the real estate subsidiary of Highmark. "Turning out our building lights for Earth Hour gives us the opportunity to show this commitment to the environment."

The facilities operate some 12,000 lights, which will be turned off for the hour. The prominent Highmark sign on the top of Fifth Avenue Place and the blue spire will also be turned off. Emergency lighting and lighting in occupied areas will be left on for the safety of employees, as well as retail patrons of Fifth Avenue Place. The facilities are home to approximately 5,000 Highmark employees as well as other office and retail tenants.

The Highmark facilities will join the Children's Museum of Pittsburgh, the Andy Warhol Museum and others locally to observe Earth Hour.

More than 20 major cities have committed to join Earth Hour. Building and landmarks from around the globe, including Coca-Cola headquarters in Atlanta, Sears Tower in Chicago Golden Gate Bridge in San Francisco and more, will be dark for the one hour on Saturday.

Highmark's commitment to environmental leadership includes a variety of sustainable, eco-friendly, green business projects that are aimed at creating a healthier environment and healthier people. These include the operation of a Silver LEED certified Data Center near Hershey, Pa., paper and utilities conservation initiatives and the use of certified green seal cleaning supplies in Highmark's facilities.

As one of the leading health insurers in Pennsylvania, Highmark's mission is to provide access to affordable, quality health care enabling individuals to live longer, healthier lives. Based in Pittsburgh, Highmark serves 4.6 million people through the company's health care benefits business. Highmark contributes millions of dollars to help keep quality health care programs affordable and to support community-based programs that work to improve people's health. Highmark exerts an enormous economic impact throughout Pennsylvania. A recent study states that Highmark's positive impact exceeded $2.5 billion. The company provides the resources to give its members a greater hand in their health.

Highmark Inc. is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield Plans. For more information, visit http://www.highmark.com .


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