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Highlighting racial disparities increases coverage and effectiveness of health news
Date:11/19/2009

rger project for the National Cancer Institute (NCI). In October 2008, NCI named MU's HCRC as part of a Center of Excellence in Cancer Communication Research based at Washington University. The center received an $8.6 million grant, which funds research to improve health communication and health literacy among at-risk populations. A large portion of the grant funds Ozioma, a biweekly news service that produces localized cancer-related news releases for black communities. The project has increased news coverage and prompted changes in readers' behaviors.

The study "Generating Conflict for Greater Good: Utilizing Contingency Theory to Assess Black and Mainstream Newspapers as Public Relations Vehicles to Promote Better Health Among African Americans," was published in October 2009 in the Public Relations Review.


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Contact: Emily Martin
MartinEm@missouri.edu
573-882-3346
University of Missouri-Columbia
Source:Eurekalert  

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