Navigation Links
Highlighting racial disparities increases coverage and effectiveness of health news
Date:11/19/2009

COLUMBIA, Mo. Effective communication of health news is needed to raise awareness and encourage behavior changes in populations who experience health disparities, or inequalities in health status, according to the U.S. Department of Health and Human Services. As media researchers search for better methods to reach audiences, a new University of Missouri study published in Public Relations Review has found that highlighting racial disparities in news releases increases coverage of health stories in black newspapers, which can improve health outcomes in populations at-risk for disparities.

"Framing news releases to include conflict factors, such as health disparities and risks, increases health news coverage in local black papers," said Glen Cameron, co-director of the Health Communication Research Center (HCRC) at the Missouri School of Journalism. "Increased coverage of health disparities increases awareness and can result in better health outcomes in at-risk communities."

In the study, the researchers compared health news stories from mainstream papers and local black newspapers published in areas with high disparities for cancer. They found that health news stories in black newspapers contained more conflict factors. This suggests that public relations professionals should include health disparities and other conflict factors in news releases to improve coverage and effectiveness of health news. The use of conflict language also can increase readers' awareness of problems and encourage them to make positive changes.

"This study offers a great deal of promise for public relations professionals who frame news releases with 'conflict angles' that would appeal to reporters and editors," Cameron said. "This is not an unusual tactic for environmental and labor activists. Now, we are applying that tactic to health communication in communities with high disparities for cancer."

The study was conducted as a part of a larger project for the National Cancer Institute (NCI). In October 2008, NCI named MU's HCRC as part of a Center of Excellence in Cancer Communication Research based at Washington University. The center received an $8.6 million grant, which funds research to improve health communication and health literacy among at-risk populations. A large portion of the grant funds Ozioma, a biweekly news service that produces localized cancer-related news releases for black communities. The project has increased news coverage and prompted changes in readers' behaviors.

The study "Generating Conflict for Greater Good: Utilizing Contingency Theory to Assess Black and Mainstream Newspapers as Public Relations Vehicles to Promote Better Health Among African Americans," was published in October 2009 in the Public Relations Review.


'/>"/>

Contact: Emily Martin
MartinEm@missouri.edu
573-882-3346
University of Missouri-Columbia
Source:Eurekalert  

Related medicine news :

1. NAMI Applauds NPR Story Highlighting Mental Health on Campus
2. DIA 45th Annual Meeting Features Sessions Highlighting Wyeth v. Levine and Pandemic Influenza
3. The Gout & Uric Acid Education Society (GUAES) Announces New Survey Results Highlighting Major Gaps in Public Awareness of Gout
4. Heinz Family Philanthropies (www.heinzfamily.org) Release New Facts About Cards, Highlighting Questions Families Should Ask About Long-Term Care -- 10 Questions to Answer... (www.tenquestionstoanswer.org)
5. Watchdog Group Releases Report Highlighting Sen. Nelsons Ties to Health and Insurance Industries
6. EAU Research Foundation organizes meeting in Amsterdam highlighting translational research results
7. Best Practice Database Adds Research Highlighting Effective Data Gathering Approaches for Competitive Intelligence and Successful Activities for Gaining Maximum Payer Access and Insights
8. Health Groups Launch Ad Campaign Highlighting Benefits of Increase in Oregon Cigarette Tax
9. Chicagos Top Minds Join National Business and Health Leaders in Addressing Medical Innovation, Highlighting Policies Needed to Maintain U.S. Competitiveness in Medical Science and Discovery
10. California Association of Health Plans Recognizes World Autism Awareness Day by Highlighting Medical Services Plans Provide
11. Best Practice Database Adds Research Highlighting the Value of Portfolio Management in Early-Stage Commercialization and Customer-Focused Software Quality Assurance
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Highlighting racial disparities increases coverage and effectiveness of health news
(Date:4/24/2017)... ... April 24, 2017 , ... MAP Health Management ... levels in people with addiction who are served by MAP’s patient engagement ecosystem. ... device that monitors heart and breath rates to identify anxiety levels and can ...
(Date:4/24/2017)... ... ... Come to PAINWeekEnd (PWE) Tampa on May 20 and 21, at the ... 2-day program. , An attendee at a recent PAINWeekEnd said, "Very helpful, wish ... course entitled Ain't Misbehavin': Decreasing and Managing Pain Patient Aberrant Behavior, presented by Dr. ...
(Date:4/24/2017)... ... April 24, 2017 , ... “Reflections of God’s Work”: an ... of God’s Work” is the creation of published author, Jerri Broglin, a survivor of ... , “I believe this a great eye-opener for those searching for answers, as we ...
(Date:4/24/2017)... ... ... Life of Purpose Treatment is proud to present “An Evening for Collegiate Recovery ... on May 10th at the University Auditorium. , This benefit concert, featuring Dr. Cheryl ... Collegiate Recovery Community (UFCRC). The concert will kick off the 5th Annual Southeastern CRC ...
(Date:4/23/2017)... ... April 23, 2017 , ... "An event Horizon is a place where the ... my Art and Music. These are created as Metaphysical Transformations where music, which is ... culminate to the ultimate singularity.", -- Karen Salicath Jamali , Karen will also preview ...
Breaking Medicine News(10 mins):
(Date:4/19/2017)... , April 19, 2017  Novartis today announced ... National Heart, Lung, and Blood Institute (NHLBI) of ... 58% of patients with treatment-naïve severe aplastic anemia ... treated with eltrombopag at the initiation of and ... study evaluated three sequential treatment groups, or cohorts. ...
(Date:4/18/2017)... Cogentix Medical, Inc. (NASDAQ: CGNT), a global ... and Gynecology markets with innovative and proprietary products, will ... 31, 2017 after the market close on Tuesday, May ... a conference call and webcast to discuss its financial ... at 4:30 p.m. Eastern Time (3:30 p.m. Central Time). ...
(Date:4/18/2017)...  Astute Medical, Inc., developer of biomarkers for better ... at the 2017 National Kidney Foundation (NKF) Spring ... April 22. Physicians will present data on two biomarkers, ... for acute kidney injury (AKI) during the management of ... Elevated levels of TIMP-2 and IGFBP-7 have been ...
Breaking Medicine Technology: