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High Tech Wellness Inspires Louisiana
Date:12/4/2008

KELOWNA, BC, Dec. 4 /PRNewswire/ - Over 11,000 people raced to wellness in Louisiana State's first real-time online competition for 2008. The health challenge event was the latest in a series of programs administered by Lighten Up Louisiana which began in 2004 and is part of a growing movement to help people live active lifestyles across North America.

No longer one of the country's most obese states, Louisiana is continuing to be a leader with innovative programs and new wellness strategies. "We are proud to break new ground," comments Executive Director Rudy Macklin, "This virtual challenge took what we had proven successful to a new level, bringing inspirational wellness right into the homes of our participants." Over 100,000 people have used Lighten Up since its inception, focusing on improving their diets, physical fitness, and nutrition.

In 2008, Lighten Up Louisiana launched an interactive community wellness website together with CoreHealth Technologies Inc from Kelowna, Canada. The site used inspirational team competitions and fun interactive tools to get citizens active. The focus of the program was weight loss; it offered tools for nutrition, weight reduction, physical activity and hydration. Communication tools allowed members to invite others and share their stories right on the site. Designed for accessibility and motivation, the program was a hit across age brackets.

So what's next? Louisiana teens are now using these same proven tools and adapting the look and feel to target teenage youth; they're even expanding functionality by adding challenge blogs, videos, and other inspirational content.

"We were pleased with the results of our 2008 online campaign; the positive feedback from participants was tremendous. With the enhancements our teen leaders came up with, 2009 will be even better" comments Rudy Macklin. The Louisiana youth program is prepared to help up to 30,000 get healthier in 2009 and may
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SOURCE CoreHealth Technologies Inc.
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