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Hero Nutritionals Introduces a New Adult Vitamin for the Taste Buds
Date:4/23/2008

SAN CLEMENTE, Calif., April 23 /PRNewswire/ -- Heeding the voice of the public, Hero Nutritionals, Inc. is launching Slice of Life, a complete line of gummy vitamins for adults. Hero Nutritionals, manufacturer of Yummi Bears, the original gummy vitamin delivery system, reacted to an ever growing demand from moms buying Yummi Bears, for an adult version of the product identified as the taste leader in the category. Yummi Bears is the nation's #1 & best tasting gummy vitamin for children and the new Slice of Life brand is bringing that taste expertise to an adult vitamin.

"Our customer care team reported that mom after mom would rave about how easy it was to get their kids to take vitamins thanks to Yummi Bears. They would invariably end conversations by inquiring about a similar product for themselves," stated Jennifer Hodges, founder and CEO of Hero Nutritionals. "We continually strive to bring innovative products to market that address the nutritional needs of children, tweens and adults. This direct demand from the market ideally matched our corporate culture," concluded Ms. Hodges.

Slice of Life offers five different products all aimed at heart and cardiovascular health with metabolism boosts and antioxidants. The Slice of Life family includes Multivitamin with Lycopene, Vitamin C with Pomegranate, the full complement of Omegas including 3, 6 & 9, CoQ10 and Energy with B12. All are gluten free and allergen free. They contain no wheat, yeast, rice, milk or soy and create a powerful alternative for adults with allergies or food ingredient challenges.

Specifically, the full spectrum multivitamin and mineral blend complements one's diet and the addition of Lycopene delivers the same benefit as eating red fruits. Vitamin C with Pomegranate helps reduce LDL or "bad" cholesterol. The Omegas regulate metabolism and help lower cholesterol. According to the American Heart Association, "Omega 3 fatty acids benefit the heart of healthy people, and
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SOURCE Hero Nutritionals, Inc.
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